Abbad Reda

• Provide overall Strategy, vision and direction for a sustainable business and ICT infrastructure with over 100 Million USD in CAPEX yearly • Chairman and key player in Digital Business Transformation initiatives in Ghana and MTN group. • Chairman of Product and Services innovation within the business and accountable for delivery of Solutions, products and Services to create competitive advantage within the market. • Driving Integrated Business Management approach with good relationship with peers to generate Value for customers. • Ensure Proper information flow/Analysis within the Business leveraging on the latest business intelligence tools • Spearheading the introduction of best practice standards to drive functional performance improvements and increase quality output of the managed function • Ensure a robust and agile ICT infrastructure with information security & Disaster Recovery and Business plan continuity in place. • Promote and oversee strategic relationship between MTN and different Partners and stakeholders. • Board Member of subsidiary ICT company. • Managing all human resources within the division including the recruitment and selection process and addressing training and development needs . Key Achievements o Sustaining Market Share of above 50% with 6 aggressive players in the market o Growth and infrastructure expansion increasing from 200,000 subscribers to over 20 million o Delivering best in class solutions including a Full Convergent Real-time billing environment o Rollout of Mobile Money Service in MTN Ghana o Delivering on Customer Experience initiatives to improve the NPS score for customers. o Technical/Leadership advisory for many Transformation projects in MTN Group o Delivering an end to end BI environment that provides standardized dashboards, additional insights to the business, Customers Behaviour and is directly linked to a loyalty and churn Management platform.

Special Mission assigned to recover a declining performing Operation and losing value share in a Cutting throat competitive market.

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