Aayush G.

Responsible for Product Marketing of 1300 Cr Portfolio for Mobile Handset Business Directed launch of 13 new products, with total monthly revenue of 36 Cr. Delivered 17% market share growth during my tenure by creating powerful propositions and driving successful marketing campaigns Launched A7 Star Mobile phone was responsible for maintaining the overall product life cycle .Starting from the ideation phase to GTM strategy.

Ideation and implementation of a breakthrough innovation in Feature Phones – Pulse series – Lauded as innovation of 2020 by Gadget 360 Introduced first in Industry 360 degree creative transparent packaging across portfolio to increase shelf visibility and highlight the looks and design of the phone Analyzed our Sales metrics and developed programs to increase the customer acquisition, engagement & growth - Military Grade Certification Campaign which was delivered 2 months ahead of Schedule – Increased 12% MOM Tertiary Understood consumer touch points and generated marketing insights to arrive at the right GTM/Positioning for products like FLIP , 34 ULTRA , PULSE Envisaged various marketing interventions like schemes, BTL/ATL after understanding Behavioral Economics of end consumer and other stakeholders Managed marketing communications strategy and implementation across print, sales training, product launches, sales collateral and tradeshow marketing. Conducted extensive Tier I, Tier II & Tier III market and consumer researches to enable consumer profiling which in turn influenced the entire product roadmap and marketing strategy

1)Selected to work in Director Secretariat office under the mentorship of CMD Dr Rajiv Modi and assisted him in flagship projects like UDAAN-61, 0 Headquarter and IAMICON 2)Started working with CNS team from Jan’19 where goal was to convert the division from a loss making one to a profit making one 3)Surpassed the target by 13 lakhs in Q1 of 2019 showing 250 % YOY growth in Indian Market 4) Analysed and implemented the methods to improve the GC with the Finance team to achieve BEP at 25 lakhs, Successfully brought the GRN to 0 from non- budgeted HQ’s in first 2 months for CNS divison

1) Achieved 120% targets for 8 flagship brands of Volta division(Cardio-Dibeto) during field sales in Mehsana HQ Gujarat 2) Organised Marketing camps in suburbs like Patan, Unjha, Palanpur, Deesa nd managed a footfall of over 10k people . 3) Achieved the best doctor conversion Ratio of 70 % in 6 months among 30 other Management Trainees. 4) Received the award of Best Management Trainee of CYLP Batch 2018 by CMD Rajiv Modi .

Projects Undertaken : 1) Support Development of Decathlon Group, India’s Own Retail Proposal 2) Commercial Policy of KIPSTA Decathlon Highlights >Worked on shop floor as a sales professional for Decathlon, hands on experience of over the counter sales. Was also responsible for Post-Sales customer support >Was awarded the “Best Intern Of Decathlon 2017” for generating maximum revenue performing front end sales in the month of April-May >Calculated the brand impact of Decathlon, created market positioning for KIPSTA department and compared the Decathlon price points with competitor product >Appreciated for the best layout in the store in terms of inventory and facing. Implemented Up-selling and Cross-selling methods on the shop floor. >Continuously Achieved a SCF (Satisfied customer family) Score of 90 percent over the two months of internship resulting in 20 % month on month growth of Kipsta department of Decathlon. >Organised Decathlon sponsored events to increase customer interaction and engagement

>Primary role: Developed SAAS based applications, created and modified software/applications according to the client requirement >Drove brainstorming sessions with clients to understand their dynamic requirements in Sales and distribution network as per changing protocols >Interacted directly with client on regular basis to take down new requirements, clarifications, update and coordinate same with the team. Analyzed the business requirement of the client and implemented them in development phase >Part of AO (application operation) team. Monitored and supported the client applications around the clock and was responsible for maintaining service level agreements