Aastha Aggarwal

Founded and launched nutex.in, an undergarments brand aimed at revolutionizing the undergarments industry. Achieved ₹40+ lakhs in revenue in the first year by driving innovative product development and implementing data-driven strategies. Established and managed public relations, effectively positioning Nutex.in as a trusted and customer-centric brand in the D2C market. Drove brand visibility through strategic media engagement and influencer partnerships, fostering significant market traction and customer loyalty. Represented and led the startup in a pitching competition and won amid 50+ participants. Represented the startup in a startup expo at IIT Roorkee among 20+ recognized and established startups.

Increased company’s revenue by 20% by collaborating with 20+ Social media influencers for promotion of brand on FB & Instagram Catalogued 200+ products on 10+ e-commerce platforms including Flipkart and Meesho and collaborated with 10+ delivery partners Assisted in HR activities including recruitment, onboarding, and employee engagement, contributing to the streamlined onboarding process and improved employee satisfaction. Supported accounts department by handling financial records, invoicing, and data entry, ensuring accuracy and timely processing of transactions.