Aashna Shah

- Conducted 1000+ intermediate and advanced Economics sessions over 3 years to assist students with academic needs - Mentored 80 students individually; provided action plans and followed up; retained 20 students every year - Strategized ways to market the EPASS program at Emory; approached professors and TAs to promote it in syllabus

- Led a cohort of 6 interns to provide real-time insights on market entry dynamics for a UK based motorsports client - Executed a competitive analysis for a leading genomics company making an entry into a new country - Formulated empathy maps based on user feedback for the brand development of an international philanthropy - Developed go-to-market strategies after conducting thorough market research for life science and CPG clients - Created content & presentations for professional development workshops to guide executives at large firms in the US - Reviewed 150+ resumes; conducted interviews to shortlist candidates for consulting internship positions - Facilitated the onboarding process for incoming interns and acted as a point of contact throughout their journey

Leading and choreographing for Emory University's only premier co-ed Bollywood fusion dance team.

- Researched prevailing social media trends of 70+ schools; created a content calendar on Hootsuite to automate posts - Presented digital marketing strategies to a board of 17 members of the media administration of all Emory libraries - Analyzed Google Analytics data to track the performance of keywords; incorporated insights in subsequent campaigns - Created 5 weekly posts for all digital channels; tracked KPIs and saw a 250% boost in likes on Instagram & Facebook

It all began a decade-and-a-half ago, with a few kids studying at the Riverside School in Ahmedabad, India. Over the years, new students joined the class, until one day there was a group of twelve that did everything together from interning and working to binging TV shows. We graduated high school in 2019, and the past year was everything we’d hoped it would be. But we felt there was something missing. As a group, we’d worked on a plethora of things together at school, from organizing a Sports Day for elementary school students to conducting an auction to raise funds for charity. We’d worked together for years, and had a blast along the way. So, in March 2020, we decided we weren’t done. The twelve of us are scattered across the globe, with as varied a collection of pursuits as any. From film studies and media to mechatronics and economics, from India to North America, we reckon we’ve covered anything you could think of. Now, we’ve come together once again to share our experiences and disseminate our ideas, helping anyone who’s on a similar journey by sharing our own. We’re aiming to ‘Pour the Tea’ by sharing what we’ve done and gone through, and thus we’ve named our company PTT. With that nerve-wracking first year of university still fresh in our minds, our first endeavor is an attempt to ease your transition from high school to university. Through YouTube videos, blog posts and a host of other media, we’ll be sharing our experience and understanding of college life. We want to address and discuss everything under the sun, from Greek life to scheduling tricks, cost-saving tips and gap years. We bring all the UniversiTea one needs with PTT’s first offering, UniTrack.