Aashima Malik

As Senior Vice President at India, leading the Consumer Technology practice nationally with a focus on scaling integrated communications mandates for some of the world’s most influential and fast-evolving brands. Serving as a trusted strategic advisor to clients, the role involves helping organisations navigate reputation, culture, business transformation and audience relevance in an increasingly dynamic and social-first landscape. Leading a 25+ member high-performing team across markets, the mandate spans driving integrated, earned-led and social-first campaigns that bring together reputation management, corporate storytelling, creator ecosystems, executive visibility, crisis preparedness and culturally resonant brand narratives. A strong emphasis is placed on cross-practice collaboration to deliver holistic communications solutions that are insight-driven, business-aligned and built for measurable impact. The role also includes owning the overall growth charter for the practice - driving revenue, strengthening client partnerships, enabling vertical and horizontal expansion opportunities, and accelerating new business development across categories. Alongside business growth, the focus remains on building future-ready teams, strengthening operational excellence and evolving the practice in line with changing consumer behaviour, media ecosystems and brand expectations. Few Clients - Meta, Adobe. Amazon Devices & Services, Qualcomm, Dolby, Lumio, Native by UC, Nike, Fossil, William Grants & Sons, OnePlus, Biopeak, Canon among others

As Vice President & Practice Lead at India, led the Consumer Technology practice nationally with a portfolio of 15+ Indian and multinational technology brands across diverse categories. The role involved overseeing a 20+ member team across regions, driving integrated corporate and brand reputation programmes designed for today’s social-first and culture-led audiences. Key focus areas included strategic communications consulting, new business development, crisis and issue preparedness, reputation management, integrated storytelling and building earned-first campaigns that create measurable business impact. Additionally responsible for the overall growth and functioning of the practice across North, West and South India - including revenue management, service quality, team development, operational excellence and strengthening long-term client partnerships.

As Senior Account Director at India, led the growth and expansion of the Consumer & Consumer Tech vertical while managing integrated communications for leading global and consumer-first brands including, Meta, Spotify, Hotstar, Nike, Xiaomi, Dolby, OPPO, Bumble among others. The role encompassed strategic counsel, integrated campaign development, reputation management, client leadership, and team building across both consumer lifestyle and technology portfolios (across Mumbai, Delhi, Bangalore). A strong focus area was driving new business development - identifying growth opportunities, leading pitches, building strategic partnerships and contributing to the expansion of the agency’s consumer practice. From product and brand launches to creator-led storytelling, earned media strategies, crisis management and integrated brand experiences, the focus remained on delivering culturally relevant campaigns that drove visibility, engagement and measurable business impact.

Responsible for building the consumer & consumer tech vertical at Ruder Finn India - driving integrated communications for some of the world’s most influential and fast-evolving brands like Xiaomi, Bumble, TikTok, Subway to name a few. The role spanned shaping strategic narratives, building high-impact campaigns, strengthening client partnerships, mentoring high-performing teams, and helping brands stay culturally relevant in an ever-changing consumer landscape. From launches and reputation building to creator ecosystems, earned-first storytelling and integrated brand experiences, the focus was on creating work that drives both conversation and business impact.

Started my communications journey as an Associate in the Telecom & Technology Practice, eventually growing into the role of Associate Director in the Digital Practice. Over the years, the role evolved from driving media and integrated communications programmes to building strategic, insight-led campaigns for leading global and Indian brands including Micromax, Dolby, Logitech, Ford, Timex, Kayak, Honor to name a few. A defining part of the journey was helping shape and develop Truefluence - the organisation’s influencer engagement model for India - at a time when creator-led storytelling was beginning to redefine brand communications. This led to the planning and execution of digital-first and influencer-led campaigns for brands such as IndiGo, Pearson, GSK to name a few. The experience also included leading cross-practice teams, integrating earned, digital and influencer ecosystems into unified communication strategies, and delivering campaigns that went on to receive multiple national and international industry recognitions.

Started my career with Imprimis PR, sister concern of the renowned Perfect Relations. The first year focused majorly on media relations, content creation and client servicing while contributing to effective media strategy and execution for her clients. Client Servicing for Apollo Hospitals Group - ranging from exploring industry stories to KOL placement to Crisis Management to Corporate Profiling Client servicing for Dr Abha Majumdar, HOD, Centre of IVF and Human Reproduction at Sir Ganga Ram Hospitals Responsible for other projects related to the Healthcare and Education Sector

Marketing Department

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