Aarthi Paul

I spent 15 years in enterprise sales, business development and go-to-market roles at companies like Stripe, building teams, launching into new markets and helping early-stage businesses figure out how to grow.In 2025 I founded Urban Heat Wellness, a sauna and cold plunge venue in South London. Running it has sharpened my understanding of what it takes to operate a physical business, from customer acquisition and pricing to compliance and community building.Alongside Urban Heat, I work with a small number of early-stage companies on GTM strategy -particularly those entering the wellness, hospitality or climate tech space. I’m most useful to founders who need someone to help them think through positioning, channel strategy, launch sequencing and team structure, without adding a full-time hire.If that sounds relevant, feel free to reach out.