Aaron Smolick

Driving Strategy and Transformation to Agentic AI Solutions - Unified eight core “jobs to be done” (Change Management, Orchestration Agents, Agentic Solutions/tools, Semantic Layer, Data, Knowledge, Stakeholder and Executive) into five streamlined organizational components (Transformation APO, Data steward, Platforms, Operations/Governance and Stakeholder) to enhance AI operational clarity and streamline execution - Built the first OmniChannel LLM (OpenAI-based), trained on 100+ documents, whitepapers, and data libraries - Developed a 12-step evaluation framework for GenAI visualization platforms/tools; leading firmwide analysis Deployed a ThoughtSpot live board portfolio, accelerating time-to-insight and empowering analysts to generate real-time insights across thousands of data points all at the same time - Authored the first GenAI playbook for D&A transformation and launched the firm’s inaugural GenAI Collaboration forum initiative

In my role leading the first-ever OmniChannel Marketing/Product Data and Analytics team, I have maximized a net present value (NPV) of over $600M, achieving a remarkable 16% year-over-year increase in spend across multiple channels while creating deliverables that span across Paid Media, .Com, Mobile, and Email. By fostering cross-functional collaboration with teams in Technology, Development, Product, and Marketing, I've driven initiatives that project substantial ROI—approximately $72M from Paid Media and $250M from Owned Media, among others. Our innovative approach includes the development of a Large Language Model ecosystem to modernize analytics and multiple AI/ML predictive models. Additionally, I’ve founded and managed the MD&A Culture Council and actively participating in the JPMC mentor program, emphasizing a strong, collaborative culture.

In my role supporting Business Banking's marketing and finance functions across Deposits, Lending, and Payment Solutions, I effectively integrated efforts with Sales, Product, Strategy, and Finance Analytics to enhance brand engagement and optimize the customer journey. My comprehensive support for the SBA/PPP program facilitated billions of dollars in loans, helping to preserve thousands of jobs during a critical time. I took accountability for optimizing media and marketing channels, managing budget justifications, and driving strategic innovations while expanding audience reach through thoughtful test design and seamless integration. Additionally, I spearheaded the AI/ML modeling roadmap to implement personalization at scale, significantly contributing to business growth through collaboration with key stakeholders, including the CMO, CFO, Legal, Compliance, and Risk and Controls teams.

I have played a pivotal role in data onboarding, automation, analytics, architecture, data science, and channel optimization, delivering comprehensive reporting on every dollar spent in paid campaigns through the integration of 14 API data feeds. By standardizing KPIs, creating dashboards, and developing three machine learning media tools, I have significantly enhanced insights and operational efficiencies. My strategic identification and optimization of five key value categories for our Analytics business case allowed me to successfully fund and insource the entire Analytics team, resulting in approximately $9M in savings over three years while bolstering our in-house Paid Search and Programmatic efforts. Additionally, I contributed to the development of the AppNexus Programmable Bidder using AI and ML technologies, achieving notable improvements, including a 24% increase in instant approvals, a 39% reduction in CPM, a 72% decrease in CPA, and a 115% enhancement in conversion rates. I also utilized the YouTube API to strengthen Brand Safety filters, achieving 99.99% brand safety, a critical tool leveraged by the UK Counter Terrorism team to identify and eliminate radicalization content.

I created and managed A+E's first-ever audience stack using AWS and DMP technologies for Marketing, Sales, Business Intelligence, and Engagement. In this role, I developed the strategy for all addressable audiences and oversaw data acquisition, leveraging first, second, and third-party data. I facilitated key data partnerships with ADW (AWS) and DMP (SalesForce), ensuring seamless integration and collaboration while also managing P&L responsibilities. This initiative not only enhanced our audience targeting capabilities but also positioned A+E for more effective engagement across various channels.

Data-driven work across most Omnicom agencies (media, PR, creative, S&E, OoH), verticals (retail, finance, CPG, pharmaceutical, technology) and clients (Google, GSK, Under Armour)