Aaron Blackmon

Responsible for developing comprehensive email strategies focused on customer lifecycle, segmentation, and multichannel integration to maximize ROI. I utilized advanced analytics, machine learning, and AI to optimize strategy and execution while ensuring compliance. Leveraging deep expertise in eCommerce SaaS technology, I create customized funnels and experiences. Additionally, I collaborate closely with cross-functional teams, including data scientists and UX designers, to deliver cohesive marketing campaigns, while continuously pursuing the latest martech innovations to drive performance.

I ensure the agency’s (and clients’) current and future needs are met. This means consulting with clients, creating winning strategies, and executing them. This is all in addition to ensuring that sales, marketing, partnerships, and deliverables are executed excellently.

Identify and develop new business opportunities and systems by developing great relationships with our clients, vendors, and key leaders, along with utilizing multiple platforms in the eCommerce space to produce long-term strategies that yield revenue and growth.

This position helps to manage the company’s marketing department in order to increase sales and internal goals. This is accomplished with photo and video shoots, catalog layout, social media, website, blogs, eblasts, logo and pattern designs, flyers, as well as event marketing. This position is also responsible for building a brand new social ambassador and affiliate marketing programs.

Using best practices and observing new marketing opportunities this position strategically and creatively builds campaigns and plans to achieve internal goals. To accomplish these goals, this position manages advertising, social media, print, website, email marketing, end products, and other marketing channels. This position will also deal with existing as well as creating new positive relationships with customers and vendors.

Digital Authoring of DC Comics Trades and Periodicals in collaboration with team leaders.

This position helps to manage the communications and marketing department for the Office of Alumni Affairs by implementing communications, public relations, and marketing strategies designed to support the department and its strategic goals.

Performed on-time and on-budget design, development, and maintenance of textual and graphic web page content and electronic news distributions. Essential functions included: web content management; implementing enhancements to improve the user interface and experience; assisting with other forms of communication, front-end and back-end development; and training and preparation/maintenance of constituents.

Work both independently and in a team environment, under the supervision of the Assistant Director for Communications and Marketing, to further enhance the vision and mission of the College of Human Sciences through both print and electronic communications. Shared responsibility for the creation and maintenance of websites within the College as well as other forms of design (print materials, newsletters, promotional materials, etc.)