Aanya Jain

Support LinkedIn scaled marketing programs across APAC, customer advocacy, thought leadership, and webinars, including the global masterclass series to boost adoption across the region. Blend creative production with B2B strategy to craft resonant, brand-aligned campaigns from concept to execution.

Worked as a scriptwriter, copywriter, creative strategist, and account manager at We Are Mad Creative, crafting brand stories and campaigns for fashion, lifestyle, F&B, and consumer tech brands like Philips and Big Bang social. 5 key highlights: • Developed end-to-end content strategies and campaign concepts across digital and social platforms. • Wrote high-impact scripts, ad copies, and brand stories tailored to diverse audience segments. • Partnered with lifestyle, fashion, and F&B brands to build strong digital identities. • Managed client relationships and cross-functional creative collaboration from brief to delivery. • Boosted brand engagement through storytelling, influencer-led campaigns, and performance-driven content.

Led team to create AI-generated shows and promos using cutting-edge tools like Midjourney and Runway ML. Produced high-quality AI advertising content to meet CPI targets and reduce cost of acquisition. Using AI tools like Luma, Flux, and ElevenLabs to drive initiatives and meet company goals.

Overseeing all aspects of video production and end-to-end execution of various branded and editorial projects under Omnicom Precision and Marketing Group (OPMG). Working on different formats from website development along with the UI/UX designers to social media projects and creating complete production plan for video production. Main Responsibilities: 1. Planning, leading and guiding producers, graphic artists, presentations designers, and editors who manage teams to execute multiple videos, static designs and content pieces 2. Organising and supervising creative development, production, post-production, and publishing processes for the clients 3. Creating aesthetic and efficient pitch decks inline with the project's objectives and requirements 4. Curating and executing content publishing calendars 5. Strategizing and enforcing a variety of processes for effective functioning of creative services team. 6. Creating and managing budgets, negotiating terms for new and existing vendors.

Working as a Senior promo producer right from bringing the ideas to writing scripts, and shooting the promo single handedly. This was for bothering ET Now and ET Now Swadesh business news channel. Managed a team of producers and video designers to break down the elements of a story and recreate them in a visually-engaging manner on a tight deadline with minimal or Zero budgets. This was in a newsroom environment where I needed to keep up with ground realities that often changed in the blink of an eye, especially during major news events. + Ideation, Scriptwriting, Directing promos, and producing shoot-based, stock footage based, and graphic-led promos for both Hindi and English channels + Responsible for administrative and logistical project oversight. + Followed the news cycle 24x7, finalised promos with the video editor and graphic artist, created the storyboard and came up with the perfect visual treatment for each promo: Exclusives, Breaking News, and promotional videos. + Developed workflows and graphics-led promos based on themes. + Mentoring the trainees and interns, managing a team of 7+ trainees and interns + Managed media, project and promo archives

Associate Research/Producer - Content - Driving creative output for the video & multimedia verticals - Producing creative concepts & editing scripts for the video production - Advising on all key production and delivery decisions that impact budget and schedule - Building and maintaining relationships with internal and external stakeholders, acting as a point of contact for creative-related matter - Cross-functional liaising, ensuring innovative solutions, in-line with projects' needs

Branded Content and Promo Producer for BloombergQuint and their branded content branch: Brand Studio. Pursuits by Škoda, an award winning, 10 episode docu-style web series. Working as an all-in-on producer right from the research and planning to being part of the end-to-end execution. + Pitch, research and develop story ideas + Produced and Assisted on Interview-based shows for the channel. + Promo ideation and execution + Prepare research on the stories and treatment, interview questionnaires, secure and brief crews, props and costumes + Handle logistics of production - researching on locations, planning shoot schedules, conducting pre-interviews, and booking travel + Wrote engaging scripts and oversaw post-production. + Work with creative head and supervising producer to oversee budgets and external vendors

Reporting, Writing and Editing

Basic Techniques of Television Production