Aamir Malik

1.Manage product development for new features and services design to provide value to the customers. 2.Perform market research related to competitive mapping, pricing, positioning of the product and develop appropriate plans to gather all requirements and provide effective solution. 3.Manage product development activity throughout the development lifecycle, from strategic definition to end-of-life planning. 4.Gather requirements for RPD’s (Rich Product Description) from various sources based on industry knowledge, market research, and customer feedback. 5.Technical evaluation of the products. 6.Compiling Marketing Brief such as Product description, USP, features & specifications. 7.Interact and coordinate closely with product, technology development, design, quality assurance and business team. 8.Provide training internally and ensure optimal product knowledge to effective market it against competition.

Acquisition: 1. Formulation of new products basis Market demand and competition. 2. UAT and Revenue validations prior to launch. 3. Preparation of monthly budget estimates for S&D & offer as a part of strategy for the month for New Acquisitions (In line with organizational Strategy: Revenue & Acquisition Balance). 4. Launching of Retail engagement Acquisition Schemes, (Retailers & Distributors) to keep them aligned & motivated. 5. Baby Care monitoring & Campaign management (M0-M2) Revenue, CR, ER monitoring & ensuring basic KPI’s in alignment with GA’s . 6. Regular Competition tracking (SOGA, Products & Acquisitions). 7. Preparation of presentations & Marketing cum Finance decks for MD & monthly Circle Reviews 8. Launch, Execution, Communication & Monitoring of segmented Best Offers