Aaman Basra

• Engineered an end-to-end AI pipeline for TikTok livestream and content draft analysis, integrating AWS Bedrock Nova large models with Whisper AI to output effective AI analysis. • Enhanced analysis speed by 30% and reduced payload sizes by 40% through innovative encoding and processing techniques. • Developed a multimodal scoring framework across 5 KPIs, generating 15-20 actionable insights per campaign. • Automated cloud-based S3 workflows, eliminating manual transcript handling and expediting results delivery.

Conducted keywork research and website optimization to improve search engine optimization SEO efforts. Created and implemented marketing campaigns for Fera Pet through Amazon Ads to improve sales by 108%

Joined forces with partners in McKinsey, Noice, Tri ID, Meta, Google, and Tech Mahindra on a daily basis to consult on Indosat Ooredoo Hutchison’s business operations. Worked on Project Meranti, with a focus on pivoting to a SMB Marketplace. Extensively worked with McKinsey for initializing this pivot and Indosat’s FTTH team for fraud detection and prevention. Successfully contributed to Indosat’s marketing academy, encouraging employee growth through monthly events, online courses, and certifications.

Worked on ROAS modeling for a tech client using “Omni”, which is an open operating system that helps marketers orchestrate better outcomes. Awarded a “Star Intern” certification for my contributions to the team based on quality of project and its usability

Measured and normalized media expenditure across markets using Arianna, Nielsen’s proprietary data to identify category and media investments on analogue media and link it to consumer media habits

Wrote for the leading English newspaper in Indonesia. Received the Top Writer Award twice

Fingerprint forensics and cell analysis