Aaliyah Saeed Dang

*Own and lead global destination marketing and strategic tourism alliance initiatives in collaboration with the CEO’s office, focusing on high-impact projects, market expansion, outbound travel growth, and long-term commercial partnerships. *Manage strategic partnerships with 47+ international tourism boards, driving B2B2C destination marketing campaigns focused on outbound passenger growth, hotel room nights, traveller acquisition, and measurable commercial outcomes. *Develop and execute destination marketing strategies across digital, influencer, trade, CRM, and B2B/B2C channels with strong focus on market demand creation, conversion, revenue growth, and campaign ROI. *Lead EaseMyTrip AE tourism initiatives by aligning India outbound demand with Middle East destinations through cross-market collaboration, tourism partnerships, and conversion-focused campaigns. *Build and manage strategic alliances with airlines, hospitality groups, tourism boards, DMCs, and ecosystem partners to unlock incremental business opportunities, destination visibility, and commercial revenue growth. *Ensure partner-funded destination campaigns contribute directly to EaseMyTrip’s core business verticals including hotels, holidays, and flights while delivering measurable tourism and commercial value for partner destinations.

* Led international commercial and market growth strategies across key global source markets, driving revenue, visitation, and partnership expansion for Yas Island assets. * Managed strategic relationships with OTAs, airlines, DMCs, trade partners, tourism boards, and corporate stakeholders to strengthen market penetration and commercial performance. * Developed and executed integrated B2B and B2B2C commercial plans across multiple international markets, aligning campaigns with revenue and business objectives. * Oversaw international sales and marketing alignment across regional teams and external partners, ensuring consistent execution of commercial priorities and market strategies. * Drove partnership negotiations, co-op marketing agreements, and joint commercial initiatives with global travel trade and distribution partners. * Led performance tracking and reporting across international campaigns and partner initiatives using market insights, conversion analysis, and KPI-based measurement frameworks. * Identified new market opportunities and supported business expansion strategies through data-led audience segmentation, channel development, and trade engagement. * Managed agency ecosystems, external vendors, and cross-functional stakeholder collaboration to ensure operational efficiency and commercial delivery. * Supported annual planning cycles through market intelligence, forecasting inputs, and strategic recommendations for international growth initiatives. * Played a key role in strengthening commercial visibility and partner engagement in markets including India, China, Russia, and Europe. * Led and mentored multicultural teams across international functions, fostering collaboration, accountability, and high-performance execution.

*Developed short-term and long-term destination marketing strategies focused on awareness, engagement, conversion, outbound passenger growth, hotel room nights, and tourism revenue across assigned international markets. *Cultivated and managed strategic partnerships with international and domestic tourism boards, airlines, hospitality partners, and travel stakeholders to drive B2B2C destination marketing initiatives and commercial growth. *Leveraged internal and external communication channels to optimise campaign performance while managing budgets, commercial deliverables, and cost control. *Managed implementation of brand and destination campaigns across multiple internal and external platforms, ensuring alignment on campaign objectives, positioning, and expected business outcomes. *Briefed content and creative teams on campaign requirements while overseeing creative development and production aligned with destination objectives and partner expectations. *Coordinated with Digital Marketing, CRM, Social Media, Holidays, Flights, and Hotel business teams to execute integrated 360-degree campaigns focused on conversion and traveller acquisition. *Worked closely with product and commercial teams to enhance destination conversion through innovative campaign ideas, value-added offers, and targeted customer engagement strategies. *Monitored and shared commercial performance insights with Hotels, Holidays, and Flights teams to support optimisation of destination-led campaigns and revenue opportunities. *Negotiated campaign commercials, partnership agreements, and marketing deliverables with tourism boards and strategic partners while coordinating with legal and internal stakeholders for smooth execution. *Conducted post-campaign quantitative and qualitative reviews to analyse campaign performance, customer engagement, conversion trends, ROI, and effectiveness of different marketing assets and channels.

*Led ancillary revenue initiatives through development and monetisation of in-flight media, onboard branding, advertising partnerships, and strategic commercial collaborations. *Launched and managed IndiGo’s in-flight magazine platform, creating new non-ticket revenue streams through advertising sales, tourism partnerships, and brand monetisation. *Coordinated with airports, tourism boards, and commercial partners for branding activations linked to international route launches and passenger engagement initiatives. *Worked on product innovation and partnership-led monetisation strategies to enhance passenger experience while driving incremental ancillary revenue. *Managed stakeholder relationships across airports, airlines, media partners, tourism boards, and vendors to ensure successful execution of commercial initiatives.

*Led the in-flight magazine business for Gulf Air, Air Arabia, Biman Bangladesh, and Salam Air, managing airline media partnerships and onboard advertising initiatives. *Managed ambient and digital media assets including IFE, onboard branding, lounge branding, and airline web banners to enhance passenger engagement and commercial visibility for partner brands. *Developed alliances with international clients, tourism boards, special economic zones, hotels, and government bodies to create integrated tourism and destination marketing collaborations. *Worked closely with airline commercial teams to identify new branding, sponsorship, and media monetisation opportunities across airline platforms. *Travelled across emerging and developing tourism markets to build partnerships with tourism boards, hospitality partners, and government stakeholders. *Managed regional teams across Bahrain, Dubai, Dhaka, and Delhi along with global media representatives and partner networks. *Collaborated with editorial, airline, and client teams to ensure strong campaign visibility, seamless execution, and effective delivery of partner marketing objectives.

•Heading International clients for Gulf Air in-flight magazine and ambient media. •Managing a team of managers from Delhi, Bahrain. •Locate and contact potential clients across the globe and provide them marketing solutions. •Travel to different countries to generate business lead and convert the clients for our publication. •Explain to clients how specific types of marketing will help promote their products or services in the most effective way possible. •Keep accurate records of campaigns, contacts, and deals.

•Achieving advertising revenues budgets/targets monthly as well as yearly for The Ideal Home & Garden. •Developing & Maintaining advertiser databases, expanding and strengthening relation with clients, Distributors and advertising agencies through extensive networking to optimize business opportunities. •Organising & participating in events as decided by publisher and also exploring tie-ups and alliances. •Ensuring Copy sales and promotion on newsstands. •Co-ordinating with other marketing staff and editorial team. •Assist in pagination.

*Co-founded a lifestyle magazine in Hyderabad as part of a two-person team. *Made high-level decisions regarding policies, strategies, procedures and finances. *Coordinated with legal counsel to ensure compliance with regulatory requirements and intellectual property protection. *Conducted comprehensive market analysis to identify new business opportunities and areas for expansion. *Oversaw all aspects of photo shoots, ensuring cohesive design layouts and seamless pagination for each issue. *Expanded the magazine's market reach by actively networking and attending key PR events. *Directed editorial planning sessions to strategically shape content for upcoming issues. *Developed a centralized archive to streamline access to marketing materials and assets. *Planned and executed engagement events to strengthen partnerships and secure long-term commitments.

Studied basic of fashion designing, how to read market trends, develop design as keeping in mind the theme or season