Aakriti Bhardwaj

Axtria is the leading sales & marketing analytics company catering to retail, BFSI, and life science space. Our SalesIQ platform enables insight-driven decision making, on the cloud. We have experience working with 8 out of the top 10 pharma companies and 2 out of the top 5 banks. At Axtria, my role consisted of: i) Performing data management activities that included data validation and cleansing. ii) Data monitoring and remediation activities related to Customer; Prioritizes Un-Matched Customer sales data sources based on value add/potential (Rx Value, Call Plan, Segmentation, etc.) iii) Effectively communicating with sales reps and data vendors, updating/managing internal databases by taking regular inputs and feedback; Data quality reports aligned with Call Planning. iv) Current versus Previous analysis to assess variability in restatements of Retail/Non-retail sales feeds v) Providing insights based on various KPIs for a newly launched drug. Tracking performance, promotional activity on a weekly and monthly basis; External Product Cross Reference reports identifying product configuration issues. vi) Mentoring the new entrants to the team.

Nimbuzz is the free call and messaging app for the connected generation. Nimbuzz combines the powers of the Internet and mobile communications into one and lets you meet, share, and connect with family and friends on any mobile device. My role at Nimbuzz consisted of:  Collaborate with product and client teams to identify and document requirements  Assisting in technical studies for implementing business solutions.  Analyze and define marketing strategy (App store creative, viral, social, and retention features).  Publishing weekly Key Performance Indicators for applications using Google Analytics.  Analyzing user trends and daily ranks for key applications and publishing daily reports.  Ensuring that security is not breached by following the laid security policies & procedures.  Assisted in the system/application implementation and backfills for all app stores & carriers worldwide along with documentation of deployment procedure for new app stores & carriers.  Coordinate system health checks, corrective maintenance, fault analysis, and troubleshooting of applications.  Responsible for version updates and content uploads for multiple applications  Fetching data by writing SQL queries  Providing training and user guide to users of the new systems

LimeTray is a product-startup helping restaurants market, engage, and sell to more customers online. 6 out of 10 restaurants shut down in less than a year of starting up & this is not because they serve bad food or are expensive but because they fail to reach out to enough customers to cover costs. Lime Tray counts very successful internet entrepreneurs as its angel investors & advisors. We are also backed by Matrix Partners, one of the top 5 VC firms in India. At LimeTray my role consisted of:  Participating in business requirement planning sessions to understand requirements.  Analysis of functional and business requirements.  Attending sessions with system owners to understand the design and preparing high-level test cases.  Preparing & executing test script spanning across integrated systems.  Involved in Defect logging/Retesting & Tracking issues to closure.  Doing root cause analysis of the defects raised.  Assuring the quality of the system and software.  Preparation and circulation of status reports.  Write and update the support documentation for the existing and new interfaces for support purposes.