Aakansha Srivastava

Assistant Manager - Growth @ PayU

About

こんにちは! [以下、日本語です] My name is Aakansha and I'm presently driving growth for PayU Payments, a Europe based Fintech SaaS. With more than 5 years of experience in Growth Marketing across Streaming, Gaming and Finance industry, I use data & mar-tech to scale good products and optimise them into efficient, growth driving engines. I'm adept at planning and implementing strategies to fuel business expansion. From optimizing user Acquisition to fostering Retention and driving Referral, I leverage data-driven insights to maximize growth opportunities and fully optimise the user funnel. As I continue learning and delivering results, I aspire to lead growth for an impactful product someday. 私の名前はアーカンシャです。現在、ヨーロッパに本社を置くフィンテックSaaS企業であるPayU Paymentsで、グロースを担当しています。ストリーミング、ゲーム、金融業界でのグロースマーケティング経験が5年以上あり、データとマーケティングテクノロジーを活用して、優れたプロダクトを拡大し、効率的な成長エンジンに最適化しています。事業拡大のための戦略を企画・実行することに熟練しており、ユーザー獲得の最適化から、リテンションの強化、リファラル推進まで、データドリブンな洞察を活かして成長機会を最大化し、ユーザーファネルを完全に最適化しています。

Country

India

City

Gurgaon

Industry

Financial Services

Skill

Reactivation, Salesforce Marketing Cloud, Email Marketing, Customer Engagement, Customer Retention, Customer Relationship Management (CRM), MoEngage, CleverTap, Product Led Growth, Growth Marketing, Customer Lifecycle Management, CRM Program Management, Audience Segmentation, Digital Marketing, Content Marketing, Moengage, Social Media Marketing, Marketing Communications, Creative Writing, Editing

Experience

Assistant Manager - Growth

PayU

2023-7 - Present · 3 yrs 3 mos

Gurugram, Haryana, India

Leading the next phase of growth for PayU by building a best in class digital experience for merchants.

Junior Manager - Growth

First Games

2021-11 - 2023-6 · 1 yr 8 mos

Noida, Uttar Pradesh, India

1. Owning complete user lifecycle at First Games by Paytm - an RMG product under Paytm's wing. 2. Maintaining and optimising all Macros associated with user growth (DAU, MAU, DAU/MAU, Retention & Reactivation %). 3. Working closely with Product teams to drive Product led growth.

Senior Executive, Growth Marketing

airtel

2021-6 - 2021-11 · 6 mos

Gurugram, Haryana, India

Growth Marketing: Planning, executing and optimising Wynk's user on-boarding journey. Driving engagement & retention via targeted drip campaigns, triggers & flows with RF model. Identifying and scaling new acquisition channels. Collaborating with core Airtel growth team in initiating product install hooks in My Airtel App.

Executive, Growth Marketing

airtel

2018-12 - 2021-5 · 2 yrs 6 mos

Gurgaon, India

1. Product Marketing Podcast- Scaled Podcast product from 0 to 1 on Wynk MAU, touched an active rate of 25% Wynk Stage - Drove adoption of Wynk’s micro product with m.o.m 30% growth - got 100K LIVE users. 2. Brand Marketing Grew Wynk’s social media from 0 - 72k followers in a year. Press Releases - Wrote press releases for all upcoming product launches and coordinated with Airtel for publishing. Experimented with vernacular PR across regions. Ideation for creative asset management- Briefing design teams on all outgoing creatives and multimedia for Wynk and locking all promotional assets.