Aadya Varma

Top-line growth, integrated marketing initiatives (ATL, BTL & Digital), brand extension & expansion for Dabur’s market-leading mosquito repellent and household insecticide portfolio - Odomos.

Executed core business & marketing initiatives across 3 power brands in Dabur's Homecare Portfolio : Odomos, SaniFresh & Dazzl.

-Achieved a 110.48% increase in active user base and a 110% rise in event sign-ups within one month through well-orchestrated in-app and campaign-driven initiatives. -Organized 30 + "Sundays with Sploot" community walks across 4 cities, creating a consistent and high-retention weekend ritual among pet parents. - Successfully launched and scaled Sploot Community Walks in Mumbai, Bengaluru, and Hyderabad, in addition to Delhi—managing all operations remotely while ensuring seamless execution and high local engagement. -Organised and moderated 15+ online in-app events, including expert Q&As, webinars, and pet parenting sessions, which boosted community engagement across digital platforms. -Spearheaded the launch and implementation of Sploot’s first monetized event system, significantly improving event commitment rates and reducing participant drop-offs. -Optimized the registration funnel using tools such as WebEngage, QuickReply AI, and Mixpanel, resulting in a 25% increase in conversion rates and improved new user onboarding. -Executed weekly marketing experiments including segmented newsletters and RSVP campaigns, leading to a 40% increase in event turnout and stronger user retention. -Conceptualized and executed “Pack Walks for a Cause”, a special event series where 100% of proceeds were donated to PFA shelters, supporting the care and upkeep of shelter dogs. -Led targeted B2C marketing campaigns across social media and in-app channels, effectively blending community narratives with growth objectives. -Led 10+ Pack Walks in Delhi with 35+ pet parents per event, deepening community bonds and enhancing organic brand advocacy.

Contributed to internal communications, brand storytelling, and employee experience strategies while building a strong foundation in audience-focused messaging, content creation, and data-led decision making - all of which now inform my approach as a marketer.

Project Mental Health

Modern School PTA Awardee for Academic Excellence in Classes 11th and 12th respectively.