Adi Vishwanath
Manager, Market Access Insights - Neuro, Eyecare and Specialty Pipeline @ AbbVie
About
Strategic market access and analytics professional with extensive experience in payer research, pipeline commercialization, pricing analytics, and healthcare business insights. Proven success driving cross-functional collaboration to develop actionable market access strategies across multiple therapeutic areas, including Alzheimer’s, Parkinson’s, Eyecare, Mood disorders, and Obesity. Skilled in translating complex data into insights that inform launch readiness, gross-to-net forecasts, and payer strategy.
United States
New York
Pharmaceuticals
Partner Relationship Management, Attention to Detail, Critical Thinking, Problem Solving, Analytical Skills, Strategic Thinking, Market Research, Data Analysis, Strategy, Marketing, Competitive Analysis, Analytics, Statistics, Business Analytics, Consulting, Healthcare, Project Management, Strategic Planning, Social Media, Market Analysis
Experience

Competitive Intelligence MBA Extern
Remote
• Spearheaded competitor analysis to improve Corning Fiber-Optic Communication's understanding of the competitive landscape for active and passive optical devices using a predictive competitive analysis model to inform five-year plan • Developed market analysis and performed market sizing of the rural broadband market opportunity and developed 5G use cases, for a report to Corning leadership team

Product Management MBA Intern
Basking Ridge, New Jersey, United States
• Assessed customer needs and market opportunity for a $6B mixed reality video collaboration solution in collaboration with sales, marketing, and technical teams to create a product delivery roadmap, resulting in $3M Verizon partnership. • Developed a millennial entrepreneur product bundle and go to market strategy for $100M opportunity by working with Verizon and Yahoo small business teams, which resulted in the delivery of a new product.

Project Manager
East Norriton, Pennsylvania, United States
IQVIA formerly Highpoint Solutions • Managed delivery of $750,000 data warehouse and analytics project for medium-sized hospital system resulting in an increase of client data analytics capabilities and an increase in overall quality of patient care. • Condensed client dashboard and report extract lead time by over 50% from two weeks to four days. • Led cross-functional scoping meetings with project stakeholders to understand the health system’s analytical needs; using information gathered in scoping sessions, developed project scoping document to effectively track client asks. Additionally, developed sample analytic dashboards using Tableau to track KPI for business and clinical operations decision making. • Authored system requirements and data governance documentation for consistency in database development. • Directed group of client stakeholders and IT resources to develop sample analytic dashboards using Tableau to track KPI for business and clinical operations decision making. • Facilitated client expectations workshop for HighPoint Solution’s “LaunchPoint” new consultant training program.

Healthcare Strategy Consultant
San Francisco, California, United States
Guidehouse formerly Navigant Consulting • Conducted financial optimization for multiple regional hospital networks by analyzing claims, bill, chargemaster, payer, and market data in SQL and Excel reducing hospital spend on average by over 15% • Developed regional market analysis, using population-based analytics for use as both Navigant sales tool and to inform the client’s five-year strategic plan and facility expansion for a large urban hospital system. • Prepared 5-year strategic plan for hospital systems using analytics to inform key plan elements and create materials to guide Board and executive staff meetings resulting in hospital financially sustainability • Oversaw analytics to inform key plan elements and create materials to guide Board and executive staff meetings • Modeled patient and claim level data to improve surgical patient onboarding and care, reducing hospital spend by $30M

Market Research Associate
San Mateo, California, United States
IQVIA formerly Alphadetail • Created, managed and analyzed market research surveys to understand physician brand awareness, usage intention and willingness to pay for pharmaceutical products to aid marketing strategy and healthcare R&D decisions. • Designed surveys addressing client business needs; partnered closely with cross-functional teams to program surveys, identify survey bugs and resolve them, problem-solve fieldwork issues, and analyze data. • Executed quantitative market research projects worth up to $1M; methodologies included awareness trial and usage studies, concept testing, message testing, product profile testing. • Segmented survey responses according to patient characteristics and attitudinal inputs to create compelling product narrative, distinguishing the product from competitors • Informed client's pricing strategy for a genetic test, by using physician responses, resulting in a 60% change in product pricing. • Managed offshore data analytics team to develop custom market research deliverables, reducing overall project cost.
Education
Adi Vishwanath's Contact Information
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