Abdullah Almansour

I transform how THIQAH communicates, turning every initiative into a strategic lever for impact. I’ve led the narrative for high-stakes acquisitions, ensuring seamless messaging that protected and amplified the company’s reputation at a national and global level. Every project I touch, whether a government platform campaign, a public-facing CSR initiative, or internal capability-building, reflects a blend of strategic foresight, operational execution, and measurable impact, turning communications into a driver of organizational growth, adoption, and trust. Key Responsibilities: - Designing and executing integrated 360° PR and communication strategies that strengthen THIQAH’s brand, amplify stakeholder trust, and position the organization as a national leader in digital transformation, innovation, and government enablement. - Overseeing media operations, including executive narratives, press releases, content calendars, and multi-channel campaigns, ensuring message consistency, credibility, and measurable reach across government, B2B, and public audiences. - Leading strategic campaigns for national platforms (Saber, Halal, Najiz, Etimad), driving adoption, stakeholder engagement, regulatory alignment, and operational efficiency. - Developing organizational communication capabilities, including executive media training, protocol and guideline standardization, and crisis management frameworks, enhancing cross-functional readiness, decision-making, and long-term reputation management. Notable Achievements: ~ Led communications for THIQAH’s PIF & Elm acquisitions, crafting narratives, messaging, and campaigns that captured national and international attention while protecting reputation. ~ Launched the THIQAH Experts Initiative, a thought-leadership program that produced 90+ content pieces, reaching 550k+ impressions, 95.9k+ new followers, and 27k engagements, cementing THIQAH as a trusted voice in digital innovation.

Selected as one of the distinguished participants in the Salam Project for Cultural Communication, a flagship initiative equipping young Saudi leaders with the skills, professionalism, and diplomacy to represent the Kingdom on the global stage. Over an intensive 3-month program, I immersed in high-level workshops and training across law, media, politics, and international diplomacy, building a foundation for world-class cultural dialogue. My performance during the program earned me a nomination to represent Saudi Arabia in Vienna, where I attended a specialized course on the UN Sustainable Development Goals (SDGs)—strengthening my ability to align national narratives with global development agendas. Today, I continue to contribute to Salam’s mission as a certified trainer in image perception, where I design and deliver impactful training sessions that equip professionals and young leaders with the tools to shape narratives, enhance cultural identity, and strengthen Saudi’s presence in global communication arenas.

As a News Presenter, I bring live events to life, translating complex sports narratives into engaging, data-driven stories that captivate millions of viewers across national and international platforms. Recognized for blending charisma, on-camera authority, and strategic storytelling, I amplify both external brand visibility and internal communications best practices, ensuring every broadcast not only informs but inspires audiences. Key Responsibilities: - Collaborating with editorial, production, and technical teams to design comprehensive event coverage strategies, coordinate live broadcast operations, and integrate real-time analytics to optimize viewer engagement across TV, streaming, and social media platforms. - Strategically leveraging on-camera presence and audience insights to enhance corporate and brand storytelling, supporting internal communications by modeling messaging clarity, professionalism, and executive presentation standards for colleagues and junior talent. Notable Achievements: ~ Delivered live commentary, pre- and post-event analysis, and in-depth reporting for major sports events including FIFA World Cup Qatar 2022, Formula 1 Saudi Arabian Grand Prix, Saudi Pro League, UEFA Champions League, and AFC Champions League Elite.

I believe the right conversation at the right time can transform how people see themselves and the world. Through my collaboration with RGN Podcast, I co-created two impactful programs that sparked meaningful dialogue around topics that deeply matter to society. Key Responsibilities - Designed and delivered content strategy, guest engagement, and narrative flow for episodes that blended research, storytelling, and practical takeaways. - Partnered with production teams to ensure episodes were optimized for audience engagement, reach, and shareability across platforms. Key Achievements ~ Produced 2 high-impact podcast programs that explored themes like mental health, career development, social entrepreneurship, and national identity. ~ Amplified youth engagement by creating content that equipped listeners with confidence, clarity, and tools to navigate real-life challenges.

As a podcaster, I didn’t just host episodes—I built bridges between research, real-life stories, and actionable insights. Each episode was designed to challenge perspectives, fuel curiosity, and give young people the confidence to navigate careers, mental health, and their role in shaping society with purpose and resilience. Key Responsibilities: - Produced, scripted, and hosted audio-visual podcast episodes on youth empowerment, national identity, and social entrepreneurship. - Collaborated with experts and stakeholders to ensure content was engaging, credible, and impactful, distributed across YouTube and digital platforms. Key Achievements: ~ Produced 4 high-quality episodes now live on YouTube, reaching and engaging a growing community of young professionals. ~ Created conversations that strengthened youth perspectives on mental health, job readiness, and cultural identity, positioning the podcast as a trusted knowledge-sharing platform. https://youtube.com/playlist?list=PLbrz-X_46LKOpuRChPFT7XVF0jFzknAaj&si=bKy1xq2rPpUoiFhb

Designed and delivered a month-long series of 10 live episodes, curating and moderating thought-provoking discussions with distinguished guests across education, creativity, and skills development (writing, drawing, and more). By blending engaging dialogue with impactful storytelling, the program achieved strong audience traction, boosted social media following, and generated highly positive feedback, solidifying its influence as a platform for knowledge-sharing and community engagement.

I shaped how TRACCS’ clients communicate, turning complex objectives into high-impact strategies that strengthened reputation, amplified visibility, and positioned organizations as leaders in their sectors. I led high-stakes campaigns, from national launches to executive media coaching, ensuring every message resonated with stakeholders and delivered measurable outcomes. Beyond media and content creation, I built internal capabilities, training executives and teams in advanced media handling, developing crisis communication templates, and standardizing messaging protocols. These efforts enhanced readiness, reduced errors, and aligned leadership, operations, and communications teams toward common objectives. Key Responsibilities: - Designed and executed integrated communications campaigns, including media relations, thought leadership, influencer engagement, and content strategy, tailored to high-profile clients across government and private sectors. - Served as the strategic liaison between clients and internal teams, translating complex objectives into actionable plans aligned with KPIs, regulatory standards, and audience engagement goals. - Developed bilingual (Arabic/English) content for press releases, speeches, key messages, executive op-eds, social media, and crisis response templates, ensuring consistency and impact across all channels. - Established and maintained relationships with regional journalists, editors, media houses, and digital influencers to secure coverage, shape narratives, and enhance client reputations. Notable Achievements: ~ Led national launch campaigns and executive media strategies for SDAIA, GAMI, SAMI, Saudi Customs, SAUDIA, and HRSD, coaching 15+ executives and senior officials, delivering high-impact press conferences, multilingual media campaigns, and spokesperson training that strengthened visibility, credibility, and public trust across government entities.

Full time

Delivered 200+ live sports bulletins with precision and energy, hosted distinguished guests, and provided on-the-ground coverage of major sporting events. Beyond broadcasting, I managed the radio’s digital presence by crafting compelling media content, executing tailored social media plans, and boosting audience engagement across platforms, blending traditional radio excellence with modern digital storytelling to expand reach and influence.