Anshul Sharma

DGM Digital Marketing @ Kent RO Systems Ltd.

About

Digital Marketing Professional with 14 years of experience in Digital Media Planning, Google Adwords, Web Analytics, Online Advertising, Search Engine Marketing, Social Media, e-mail Marketing, Affiliate Marketing and Website Traffic Optimization. Experienced in increasing visibility, profitability and performance for diverse organizations ranging from SMBs to large reputed organizations in retail, fashion e-commerce, travel, IT, health, and internet sector. Specialties: Media Planning, Media Buying, Google Analytics, Google Adwords, Search Engine Marketing (SEM), PPC Management, , Social Media, Online Reputation Management, , Market Research, E-mail Marketing, Online Branding, Internet Marketing, Affiliate Marketing, Digital Media, Display Ads, customer acquisition, conversion Optimization, shopping cart Optimization, CRM, DoubleClick Ad Server, DBMn Certified.

Country

India

City

South Delhi

Industry

Internet

Skill

Online Campaign Management, Strategic Planning, Building Relationships, Internet Strategy, Online Lead Generation, Online Advertising, Advertising Management, Campaign Management, Advertising, Business Development, Digital Marketing, Lead Generation, PPC, Media Planning, Online Marketing, Mobile Advertising, CRM, Market Research, Mobile Marketing, SEM

Experience

DGM Digital Marketing

Kent RO Systems Ltd.

2018-4 - Present · 8 yrs 6 mos

Noida Area, India

* Managing the overall digital spends for KENT as a brand. * Handling the team of managers responsible for SEO, SEM, FB, Creative & Content. * Optimizing both performance & branding campaigns for Kent.

Associate Director Digital Marketing & Operations - Cardekho.com/Gaadi.com/Zigwheels.com

GirnarSoft

2014-10 - 2018-4 · 3 yrs 7 mos

Gurgaon, India

* Media Planning, Buying and Execution of all Digital Campaigns. * Publisher and Affiliate Management. * Website Yield Management via ADx, FaceBook Audience Network and other SSP's. * Managing and executing the programmatic deals (PG/PD) for all girnarSOFT properties. * Managing the SEM spends. * Responsible for website traffic and Lead Gen from Various sources. * Gaadi.com became #1 automotive portal of India and continues to maintain the position. * Executing E-Mailer & SMS marketing campaigns. * Analysis of existing campaigns and optimization. * Responsible for ad ops and delivery. * Heading the client servicing division. * Double Click Bid manager certified. Proficient in managing RTB campaigns.

Regional Head - India & MENA

Tribal Fusion, a former Exponential division

2011-12 - 2014-9 · 2 yrs 10 mos

Noida

* Delivery and Optimization of Campaigns * Client Servicing to maintain healthy relationships with Advertising Agencies and Direct Clients. * Managing back end operations including Ad trafficking. * Team Management * Media Planning and Sales Strategy.