michael west

ecommerce manager

About

Tenacious and innovative with 8 years digital marketing experience with extensive knowledge of devising effective strategies that engage clients, exceed targets and maximise performance. I'm adept in all elements of the digital mix including SEO, social, email, affiliate, UX, MVT and PPC. I am also very hands on with web design, development, optimisation and experienced with HTML, CSS, PHP, mySQL. Overall, I have a track record of increasing visibility and acquisitions by applying skills gained from a passion for online results.

Country

united kingdom

City

lytham

Industry

food production

Skill

e commerce, online marketing, magento, google analytics, google adwords, html, php, phpmyadmin, seo, seomoz, photoshop, dreamweaver, microsoft excel, trend analysis, marketing strategy, digital strategy, multi channel marketing, crm, conversion optimization, affiliate marketing, website development, google webmaster tools, affiliate networks, social media marketing, email marketing, ppc, digital image processing, cms, project management, responsive web design, mobile application development, mysql, management, marketing, social media, online advertising, digital marketing, search engine optimization

Experience

ecommerce manager

artisan du chocolat ltd

2014-10 - Present · 12 yrs

* Responsible for creating, implementing and evolving the digital marketing strategy. * Management of website merchandising, content, design, behavioural targeting and usability. * Introduced a number of MVT and A/B tools to drastically improve the conversion rate. * Measuring and reporting on the performance across all digital channels. * Introduced successful new email and affiliate marketing programs. * Hands on with HTML / CSS / PHP, responsive designs and imagery retouching. * Introduced a variety of technical SEO / SEM strategies. * Responsible for migrating ecommerce platforms and launching the new website. * Content creation including landing pages, email campaigns and social messages. * Executed, implemented and manage the ongoing marketing automation strategy.

ecommerce manager

liverpool wood pellets ltd

2014-2 - 2014-9 · 8 mos

* Devising and implementing a detailed strategy based on KPI's and planning to increase conversions * Fully accountable for client management and formulating targeted strategies that maximise ROI * Responsible for a six-digit PPC budget. * Designing new banners, adjusting descriptions and creating engaging content. * Generated reports and intelligence to create results-driven strategies * Creating effective responsive designs for various email campaigns with Photoshop and Dreamweaver * Evaluating campaigns statistics using GetResponse/Mailchimp along with tracking conversions and goals * Managing 2 websites, monitoring performance and completing updates / maintenance on multiple platforms

company director

neon events ltd

2012-7 - 2014-4 · 1 yr 10 mos

Founder / Director of a self started business whilst in my final year of university Fully accountable for running the entertainment company, designing the website, managing the marketing strategy, P&L, employees and exhibitions. Involved hiring event equipment out for various events which involves meticulous planning and organisation. Provided entertainment for some large organisations at their events including Nurofen, T-Systems, The FA and AB Agri The company was sold in early 2014.