Minah Lee

Planned and implemented sales strategy by participating in trade shows Analyzed sales data and operated sales activities Managed customer relationship and launched new ad campaigns to customers

Increased revenue by 120% through promoting business partnership from planning business proposals, drawing up/signing contracts, and build up partners’ relationship. Monitored closely on OTB, analyzed sales & customer behavior, planned promotions, and pushed key items/brands to boost sales. Controlled stock level, formulated pricing strategies, executed markdown, price negotiation and shipping terms with suppliers. Mediated customer & seller issues, brought up frequent customer feedbacks, and improved 17% of customer satisfaction.

Managed from an exclusive contract with Paola Lenti, an Italian high-end outdoor furniture brand to a brand launch. Operated buying, executed sales campaigns, creation, targeting strategy and optimization. Implemented resource planning, set up customer database and reporting process across all operations sites and activities. Organized and hosted collaboration events, promotional activities and press release opportunities.

Directed purchases and participated in a buying trip in Paris. - Tibi, Erika Cavallini, Ports 1961, N21, MSGM, Alberto Biani, Roksanda, 3x1, Aalto, and 40 more brands. Handled all data entry of purchase orders and shipping information. Searched out new brands and suppliers by attending trade fairs such as Première Classe and Tranoï Paris 2020. Negotiated contracts with new suppliers and built relationships with new and existing suppliers.

Established a balanced product range by participating in a buying trip in Milan. - Collection Privée, Virginia Bizzi, Zoo, Les Copains, Lukso, 3 Dots Placed purchase orders, followed up on order process and managed delivery status. Liaised with suppliers on promotions, quality issues, callouts, etc. Followed up on customs clearance, reconciled invoices and initiated markups/markdowns. Run sales reports to analyze sales, projected merchandise requirements, and planned reorders. Planned product development and managed production schedules.

Sourced and managed more than 20 global womenswear brands on orders and deliveries. Published product knowledge and built product database. Communicated with brands on sales, reorders, business trips and promotions. Managed online marketing, handled celebrity sponsorship and promotions.

Managed purchase orders, reviewed order confirmations and followed up on delivery. Created product range, brand and vendor database. Proceeded monthly replenishment, RTV and handled receiving problems and quality issues. Liaised with marketing, editorial, PR, and VMD team to coordinate online/offline promotions. Analyzed sales performance, initiated markdowns and arranged product training.

Researched article sources, content, and lifestyle, cultural events descriptions. Built strong relationships with various brands for sponsorship. Conducted research for interviews, photo-shoot draft proposals, and assisted with photo-shoots.

Coursework in Business as a foreign exchange student. Courses Taken: Introduction to Business, Principle of Marketing, Business Law & Ethics I, Management & Organizational Behavior