Rohit Verma

- Lead Marketing for one of the largest Nissan distributor operations globally, accountable for demand generation, retail performance, and brand execution across the Kingdom of Saudi Arabia. - Own end-to-end commercial marketing engine: from lead generation and digital acquisition to showroom conversion, test drive, and sales performance. - Drive retail transformation agenda with a sharp focus on conversion discipline, network performance, and pipeline visibility across regions and dealerships. - Build a data-led marketing operating model integrating CRM, digital platforms, and performance tracking to improve efficiency, ROI, and decision speed. - Align closely with Sales, Network, and Aftersales to ensure marketing is directly linked to revenue outcomes, not just brand activity. - Lead agency ecosystem, media strategy, and campaign governance with a focus on measurable impact, cost control, and execution rigor. - Support broader business transformation toward an integrated mobility and customer platform, bridging marketing, technology, and commercial operations.

- Own portfolio-level business and operating model transformation across an 8-brand automotive system, navigating OEM, distributor, and retail governance simultaneously. - Lead commercial transformation spanning pricing governance, demand management, margin protection, and volume planning under market and regulatory constraints. - Drive enterprise-wide financial discipline: portfolio prioritisation, investment trade-offs, and performance management across brands and channels. - Act as senior interface between regional OEM leadership, local executives, and dealer principals — resolving complexity while sustaining commercial momentum. - Lead multi-stakeholder transformation across sales, aftersales, finance, operations, and CX, ensuring execution discipline in a matrixed environment. - Deliver transformation aligned to Saudi Vision 2030 mobility priorities, including electrification and new-brand integration.

Advised mobility, EV, and technology-led businesses on growth, operating model design, and enterprise transformation during a transition between executive roles. - Used this period to sharpen executive judgment through an Executive Master’s in Digital Transformation at École Supérieure des Sciences Économiques et Commerciales (ESSEC, Paris), focused on enterprise-scale transformation, operating model redesign, and value delivery in complex organisations. - Supported Electrification and mobility ventures on GTM strategy, commercial validation, and investor readiness, contributing to €5M+ in funding outcomes. - Designed operating models and automation frameworks to improve scalability, CAC control, and execution discipline. - Acted as senior advisor to founders and executive teams on transformation roadmaps, balancing speed, capital discipline, and delivery risk.

Led a multi-year regional business and digital transformation mandate across 24 markets (Europe, the Middle East, India, and Africa) with full ownership of governance, investment control, and value delivery. - Programme Owner for a €50M+ regional transformation portfolio, spanning customer data platforms, CRM, omnichannel experience, cloud migration, and AI-driven decisioning across the full customer lifecycle. - Launched Nissan’s first AI-powered Customer Data Platform, increasing Customer Lifetime Value by +20% and improving customer retention by +15% YoY through predictive analytics and automated engagement. - Led large-scale cloud and systems integration across OEM, dealer, and CX platforms, enabling real-time insights, improved forecasting, and tighter commercial control. - Delivered €300M+ cumulative revenue impact while reducing reliance on external agencies by building internal data, analytics, and delivery capability. - Acted as escalation point for markets and dealers, resolving resistance to omnichannel and data-led change in a traditionally structured organisation. - Worked directly with regional executive leadership through formal governance forums, investment reviews, and transformation steering committees.

Expanded Nissan’s connected services and mobility capabilities at a cross-car-line level, aligning product innovation, technology platforms, and commercial deployment. - Regional Cross-Car Line Product Management for Electrification, Connected Services & ADAS. - Drove go-to-market execution for connected services, delivering +30% YoY growth in digital services revenue. - Supported ADAS roadmap definition, market rollout, and training with Product, Engineering, and regional markets. - Negotiated strategic technology partnerships to accelerate the adoption of connected and AI-enabled mobility solutions.

Built and scaled aftersales and service commercial performance across Middle East markets, operating at the intersection of OEM strategy and distributor execution. - Led distributor negotiations and regional aftersales programmes, improving service retention and increasing customer conversion by +35%. - Launched Nissan Genuine Motor Oils, Accessories, and Value-Added Services, creating incremental OEM and distributor revenue streams. - Owned B2B and wholesale aftersales expansion, strengthening lifecycle value and profitability across the dealer network.

Owned national marketing and advertising execution for JCB India, accountable for market penetration, demand generation, media ROI, and dealer network expansion at scale. - Doubled national market reach while reducing media spend by 50%, using data-driven planning, channel optimisation, and performance tracking. - Expanded dealer network through targeted rural and semi-urban partnerships, adding 50+ new sales outlets across India. - Led integrated campaign planning across ATL, BTL, and digital channels to support product launches and regional growth priorities. - Worked closely with sales and field operations to align marketing investment with on-ground execution and revenue outcomes.

Owned strategic corporate and fleet accounts for Tata Motors’ commercial vehicle portfolio across North India, spanning trucks, buses, and special-purpose vehicles. - Increased annual sales revenue by $5M through structured key account management, portfolio expansion, and lifecycle-based selling. - Developed and commercialised special application vehicles, including airline tarmac coaches, onboarding major airline clients (IndiGo, Kingfisher, Jet Airways). - Led rollout and adoption of Key Account CRM and fleet management systems, improving account visibility, service coordination, and long-term client retention. - Worked closely with product, engineering, and aftersales teams to tailor solutions for large fleet and institutional customers.

Bachelor's Degree on Technology with specialization in Mechanical Engineering (Hons.)