Brian Smith

Director of Finance, FP&A - Operations Partner with the SVP of Operations and SVP of Finance to bridge the gap between high-level financial targets and daily execution across 27 national locations. I lead the Annual Operating Plan (AOP) and digital FP&A strategy for a $200M+ operational cost structure, focusing on scalable technology solutions and enterprise-level cost optimization. Key Leadership Impact: Digital Strategy & Analytics: Partnered with Systems teams to implement Tableau dashboards and AI-enabled forecasting tools, shifting the organization from manual reporting to real-time, data-driven decision-making. Inventory & Supply Chain Optimization: Engineered sophisticated inventory models that optimized stock levels across the enterprise, resulting in $6M in annual recurring savings. Financial Oversight: Direct end-to-end budgeting and reporting for $130M in annual COGS. Reduced annual inventory write-offs from $2M to under $50K by implementing rigorous cycle count protocols and standardizing methodologies. Capital Investment (CapEx): Strategically direct $25M+ in annual capital investments, prioritizing high-return projects and ensuring assets meet efficiency benchmarks. Labor Productivity: Designed a labor-tracking model that reduced overtime spend by 25% ($900K saving in year one) while maintaining production targets. Executive Decision Support: Prepare monthly "deep-dives" for Executive leadership to formulate recovery plans for budget variances and identify enterprise-level Risks and Opportunities (R&O).

Direct support for Chief Operating Officer (COO) & Regional Vice Presidents (RVPs) including day to day strategic & business planning, financial & operational analysis and reporting, with the primary objective of enabling growth and enhancing profitability. Requires sound business relationships with all levels of Operations as well as other departments including Marketing, Real Estate, IT and Accounting. • Lead team responsible for Field Operations Support • Labor Optimization • Business Partner with COO • Business Reviews with Field Operations • Created & Implemented Field Bonus Program • Field Operations Restructure

Led team of 3 Financial Analysts in budgeting, forecasting and business strategic analysis. Conducted financial analysis, modeling, forecasting and reporting efforts to ensure efficient financial operations. Review results to develop insightful suggestions for cost reductions and lead strategic business decisions. Report directly to Senior Management. • Facilitate and Build Annual Operating Plan • Create Salon Scheduling and Forecasting Tool • Work on Cross-functional teams to achieve cost efficiencies. • Create reporting structure to allow field teams to see pertinent data more timely

• Acquisition Valuations and Transitions – reviewed financial statements from prospective sellers, built them into Regis model and applied corporate synergies to help set salon purchase price. Worked with sellers to help ensure a smooth transition. Emphasis on integrating employees from previous payroll structure to Regis structure. Involved with over 2,500 salon acquisitions. • Assisted Franchisees with Business Needs – worked with franchisees to evaluate their businesses. Provided corporate learning’s to apply to their operations as well as taking their expertise back to our corporate leadership. Created P&L pro-formas for presentation at annual franchise conference which was presented to over 200 franchisees in 2005-2007 and the core is still be presented today.

• Financial Statement Preparation and Review • Led Accounting team • Accounts Receivable Manager