Josh Rogers

• Founded and scaled the super healthy modern hydration challenger brand with a 90% multi-repeat purchase rate and projected 400% YOY growth. • Built brand, product, innovation pipeline, and go-to-market strategy from zero to 400+ retail locations and counting. • Led creative development, formulation, brand storytelling, sales and retail growth systems. • Positioned the brand at the lifestyle intersection of wellness, performance, and culture.

• Designed the original brand, membership model, and experience identity for the modern social club that redefined hospitality and community in emerging markets for ex-urbanites. • Helped expand the brand across multiple markets and cultural contexts. • Led creative direction, storytelling, and cultural positioning at launch and scale.

• Created the first-of-its-kind global Amazon campaign for Woolmark, transforming the world’s largest marketplace into a global storytelling platform, generating 46 million impressions, ROAS 23.27 and $8.3M attributed sales. • Created Adidas x Woolmark campaign, introducing merino wool as high performance fabric during Boston Marathon. • Led reposition & rebrand for Australia’s preeminent candle maker to become a leading global fragrance brand. • Conceived, incubated and launched two brands from scratch—Common House & Ancient Drinks.

• Led multi-disciplinary teams across brand strategy, experience design, and innovation programs. • Created IDEO’s first integrated innovative creative campaigns for global health and CPG brands.

• Worked with global organizations to build integrated strategy that drove product, service, and communication design. • Helped evolve IDEO’s practice to integrate brand storytelling with invention and business design.

• Brought NFL to London and created oneworld’s first integrated campaign, resulting in in their best financial year ever, with revenue gains of $220M versus the year prior, an increase of 34% • Helped expand the experiential studio’s brand practice, integrating immersive storytelling across all touchpoints. • Managed multi-disciplinary creative teams and large-scale brand expressions.

• Repositioned and relaunched New York’s favorite beer into a cultural juggernaut with sales +2,500% and gritty marketing that was loved by SNL writers, hated by the mayor and deemed “city beautification” by The New York Times. • Managed strategy and creative department of 50+ as partner, leading new business team to $50M in wins. • Tapped by Robert Redford to strategically reposition, creatively redefine the Sundance family of brands while leading creative campaigns for Sundance Film Festival.

• Contributed strategy and storytelling for existing clients and winning pitches during identification and acquisition by major holding company. • Developed strategy and creative across agency’s core brands to attract influencers and earn media. • Customized new global positioning across all sports, celebrity and cultural pillars to support Reebok relaunch.