Cristian Durán Murillo

• Developed market assessments, competitive landscape analyses, and value creation strategies for RX and Private Labels divisions of a major Pharma Company, focusing on Salesforce effectiveness, launch excellence, and optimized distribution and procurement • Strategic assessment for a Hair & Beauty player, analyzing E-Commerce growth opportunities, trade marketing dynamics, pricing strategies, and retail footprint expansion, with a focus on weighted distribution and rate of sales • Explored Go-To-Market strategies and cost synergies for M&A in the clinical nutrition sector, evaluating topline growth and operational efficiencies • Developed a decarbonization strategy for a top steel company, incorporating renewable resources and optimizing their Green Pig Iron supply chain • Conducted multiple corporate due diligence investigations for investors targeting Brazil’s renewable and green products sector, including HVO/SAF, byproducts, biochemicals, and carbon credits, with project values up to $13.5B

• Restructured the Credit, Assets & Fraud departments of a Top LatAm Retail bank using Agile Methodologies

Experience managing strategic research and advisory projects concerning companies in Brasil, Peru, México, and Chile. Specializing in the Latam Healthcare, Education, Restaurants and Agribusiness sectors. Extensive knowledge in financial modeling and equity valuation: Built, restructured and forecasted more than 40 financial models, accomplishing #1 position in Client Rankings Team Leader: Supervised and mentored five to seven analyst each year, improving all appraisal metrics on a y/y basis Extracurricular Roles: • President - People & Culture Committee (2015-19) • President & Founder - Diversity & Inclusion Committee (2019-20) • Founder & Instructor - Public Speaking Club (2019- 2021) • Instructor - Client Relationship Management Training (2017- 2021) • Instructor - Financial Valuation Training (2018- 2021)

Data base analysis

HEC Excellence Scholarship