Cathy Curtis

Retired

About

Understanding the needs of a potential or current client and pairing a solution that includes one or more digital products is so important when speaking to that SMB. Focusing on client success and becoming their marketing partner is my daily focus. I have an ongoing digital education and thrived in the always evolving digital space for 7 years. Coming to Times-Union Media as a Digital Marketing Consultant I have an overall working knowledge of all manner of advertising and strong client relationships built on trust and service. It is wonderful to be working with SMB's and offering consultative solutions mixing together SEO, SEM, Retargeting, Jacksonville.com, Rich Media, website evaluations and Social Media , OTT, events and more as a part of a client's overall marketing plan. Being able to follow their ROI, dive into Google Analytics and adjust accordingly is quite satisfying. If I can help you sort through all the jargon and find the answers you need to increase your business's bottom line, please contact me directly. There is value in having a person with a well rounded knowledge of both broadcast, print, and digital to guide you through the fast paced world of traditional and the ever changing space of digital advertising. Part of sales today in any capacity is to have the "hunter" mentality and instincts. Creating new business, new clients, new activity. I do those things well and have in every position I have held for over 30 years. Creative "call to action" copy writing, proposal deck creation, text ads, one sheet offers, events, promotions and emails, cold calling, voice over and script reading talents, Tapscan Research for a radio campaign , setup and review of performance after the schedule has aired, RAB Research, Co-op, AdWords, PPL, SaaS. Please feel free to reach out with a question. I will be happy to help with the answers!

Country

City

United States

Industry

Marketing & Advertising

Skill

Advertising, Integrated Marketing, Media Relations, Television, Public Relations, Social Media Marketing, Social Media, Event Management, Event Planning, Account Management, New Business Development, Digital Marketing, Conversion Optimization, Search Advertising, Google Website Optimizer, Keyword Advertising, Yahoo Search Marketing, Paid Search Strategy, Paid Search Campaigns, Keyword Generation

Experience

Retired

Time for me - future big dog sitter

2021-2 - Present · 5 yrs 7 mos

Senior Media Consultant LOCALiQ

USA TODAY Co., Inc.

2020-1 - 2021-2 · 1 yr 2 mos

Jacksonville, Florida Area

Senior Marketing Consultant

LocaliQ Jacksonville

2013-12 - 2020-1 · 6 yrs 2 mos

Jacksonville, Florida Area

Print, Digital, Social, and promotions, all are opportunities for small to medium sized businesses. The trick is to know when and how to make the most of a budget and know what you want to see and experience in your business with the marketing dollars you have invested. When I work with clients it is for custom solutions based on budgets and goals. I am thrilled to be able to offer a variety of solutions and ideas that can help grow your business. They include: Search Marketing, Behavioral, Retargeting, PRLInk, display advertising, email marketing, social media solutions, reputation management, content marketing. Times-Union Media's advertising products include jacksonville.com, The Florida Times-Union, Military publications, jack Magazine, First Coast Magazine, j magazine, monthly community magazines and others. For a free comprehensive evaluation of your website and your overall company profile, please reach out and schedule an appointment with me today. Book a Meeting w Me: https://app.hubspot.com/meetings/cathy-curtis

Internet Marketing Consultant

LocaliQ

2012-6 - 2013-9 · 1 yr 4 mos

Jacksonville/Orlando

Technology solutions company for digital marketing. PPC, Social, Retargeting, Total Live Chat. Helping clients with smart solutions to track ROI.

Senior Acct. Exec.

1010XL AM WJXL

2008-9 - 2012-6 · 3 yrs 10 mos

I put together successful marketing strategies for businesses wanting to reach Men 25+. We are a Local Sports Radio AM/FM in Jacksonville.

Senior Account Manager

Cox Radio

1998 - 2007 · 9 yrs

In my last year at Cox Radio I managed a list of diverse clients who spent over $1 million net in radio and online advertising campaigns. I wrote proposals, wrote and voiced commercials, serviced my accounts and had a wonderful retention rate year after year of long time clients. I was also responsible for sales where all radio stations received a portion of a client's budget and for Cox to acquire 100% of said client's budget. My favorite part of the job was brainstorming ideas and marketing solutions for Cox's clients.

Education

University of Florida

Radio and Television Broadcasting with English Minor

I worked with the Sports Information Department and became the first female sportscaster at the University of Florida in my pursuit of my Broadcasting Degree. I was also a Cicerone.