Elise Y.

VP, Marketing @ Singlife

Country

City

Singapore

Industry

Insurance

Skill

Teamwork, Strategic Marketing, Budget Tracking, Marketing Campaigns, Launches, Market Research, Lead Generation, Skilled Multi-tasker, Paid Search Strategy, Campaign Execution, Multitasking, New Product Rollout, Distribution Management, Corporate Branding, Visual Identity, Media Planning, Brand Activation, Marketing Materials, Interpersonal Skills, Sales and Marketing

Experience

VP, Marketing

Singlife

2022-12 - Present · 3 yrs 10 mos

Singapore, Singapore

- Support business units with strategic 360 marketing solutions for new products and propositions within Life & Health product lines to achieve sales target and campaign objectives - Develop customer centric marketing solutions on how to address needs gap, what, how and where they consume content - Work closely with stakeholders across product, pricing, compliance, distribution partners as well as vendors in tech and content space - Manage product launches with Go-To-Market plan via organic or paid media, promotions and events - Work collaboratively with content and social teams, briefing on solutions required to plan and optimise campaigns - Establish marketing calendar for digital product lines and customer target audiences - Work with Brand /PR team to amplify earned media opportunities to increase business - Manage marketing budget for