Hamendu Singh

Ad operations & Programmatic specialist @ Havas Media Network

About

Hi, I’m Hamendu Singh — a results-driven Programmatic Media Specialist with 3.5+ years of experience delivering high-performance campaigns across DV360, Amazon DSP, The Trade Desk, and Google CM360. Currently leading programmatic strategy for Shell Canada under a global Center of Excellence, I oversee multi-platform execution, audience targeting, and funnel-based optimization across full-funnel campaigns. From premium CTV buys to precision-based display, I bring deep technical know-how and strategic thinking to the table. Previously, I’ve scaled programmatic campaigns for top-tier brands like Disney, PetSmart, and FedEx Canada during my time at OMD. My background includes hands-on DSP setup, ad ops, insight generation, and cross-team coordination to deliver KPIs with accountability. I also supported G-Adventures on vendor selection, GMP stack strategy, and financial transparency — helping improve ROI through smarter media management and tech implementation. What I offer clients: -Expert guidance on programmatic strategy & platform selection -Advanced campaign optimization and performance reporting -Deep knowledge of audience targeting, tagging, and full-funnel media planning -A collaborative, data-led approach rooted in both marketing goals and platform capability Whether you're a brand looking to scale your digital presence or an agency needing an experienced hand in execution — I’m open to collaborations, freelance consulting, and growth partnerships. 📩 Let’s connect — reach out at hamendusingh@gmail.com or message me at 437-421-7547 directly to explore how I can support your next programmatic push.

Country

Canada

City

Scarborough

Industry

Marketing & Advertising

Skill

Google Analytics, Advertising Operations, ecomm retail, Project Management, Team Building, Leadership Development, Educational Leadership, Operations Management, manager, Team Coordination, amazon dsp, Supervising Teams, Team Management, paid media programmatic, Stakeholder Engagement, Adobe Creative Cloud, Management, Social Media Marketing, Strategic Public Relations Planning, Optimization

Experience

Ad operations & Programmatic specialist

Havas Media Network

2024-10 - Present · 2 yrs

Toronto, Ontario, Canada

Programmatic activation lead

Programmatic specialist

G Adventures

2023-10 - 2024-9 · 1 yr

Toronto, Ontario, Canada

Senior Analyst, Programmatic

OMG23

2022-2 - 2023-7 · 1 yr 6 mos

Toronto, Ontario, Canada

"Majorly contributed to mass awareness campaigns, I can confidently say that I have a strong grasp on preroll (instream) YouTube programmatic campaigns, including skip, non-skippable, bumper, and home feed/infeed, as well as Mastheads. I would love to chat more about it if you're interested. Just DM me, and I can share my knowledge to help you increase your View Through Rates and aim for efficient costs (CPM)."

Analyst, programmatic

OMD Canada

2021-7 - 2022-2 · 8 mos

Toronto, Ontario, Canada

I have experience implementing a comprehensive marketing strategy that covers the entire customer journey. My responsibilities have included setting up campaigns, monitoring account performance, and providing regular reports to the manager.

Education

Sheridan College

Advertising and marketing communications

2019-9 - 2021-4 · 1 yr 8 mos

After completing Sheridan College's 2-year Advertising and Marketing diploma program, I have gained a comprehensive understanding of the advertising industry. I have honed my skills in media development, creative management, and account management. Utilizing industry-standard marketing technology and software, I have learned to create compelling ad campaigns and employ search engine optimization (SEO) and social media optimization (SMO) strategies. Learning from experienced industry professionals, I have developed polished presentation skills and mastered effective business communication. My well-rounded education has prepared me to excel in the Canadian communications job market.