Kateryna Lysenko

• Developed and executed comprehensive social media strategies across Instagram and Facebook, increasing audience engagement and follower growth by over 30% within six months. • Designed and curated brand-aligned visual content to reinforce brand identity and promote seasonal collections. • Collaborated with the founder on strategic content planning, resulting in consistent messaging and improved brand storytelling. • Conducted competitor and trend analysis to inform content direction and identify opportunities for audience engagement. • Wrote compelling captions and developed creative campaign concepts tailored to Gen Z and millennial audiences. • Managed community engagement, responding to customer inquiries and feedback to maintain a positive brand image. • Analyzed performance metrics to evaluate content effectiveness and optimize future strategies. • Supported influencer outreach and coordinated collaborations to enhance brand visibility.

• Conducted in-depth media and policy research focused on the bilateral relationship between Ukraine and Germany during a specific geopolitical timeline. • Monitored German and international media outlets to identify key narratives, public sentiment, and political discourse concerning Ukraine. • Compiled research findings into concise, data-supported reports presented to the Embassy’s communications and diplomatic departments. • Delivered actionable insights and policy recommendations to support the Embassy’s public diplomacy and media engagement strategies. • Produced comparative analyses of Germany’s foreign policy coverage regarding other Eastern European countries to contextualize Ukraine’s positioning. • Contributed to the refinement of messaging strategy by identifying risks, opportunities, and emerging public concerns