Jennifer Maldonado

• Lead employer branding and recruitment marketing initiatives across multiple locations, supporting visibility, engagement, and talent attraction. • Partner cross-functionally to develop messaging and content that aligns with organizational brand voice and culture. • Support digital campaigns, job marketing, and candidate experience initiatives that improved engagement and retention. • Manage internal communications and content related to hiring initiatives, culture, and growth. • Analyze performance metrics related to engagement, response rates, and hiring outcomes to refine strategy.

• Led and developed two hybrid recruiting hubs, supporting high-volume hiring initiatives across Illinois and Idaho. • Designed and executed recruitment marketing strategies, outreach campaigns, and messaging to attract both active and passive talent. • Hired 300+ candidates in a 3-month span through targeted sourcing, relationship-building, and strategic engagement. • Built and implemented a centralized sourcing and outreach strategy, improving brand visibility, candidate engagement, and hiring manager experience. • Partnered with leadership to refine candidate journey, communication strategy, and employer brand touchpoints. • Identified and addressed gaps in outreach strategy by building a dedicated sourcing function focused on passive talent engagement.

• Partnered with sales and leadership teams to support hiring initiatives within NBCUniversal’s Ad Sales organization, contributing to talent strategies aligned with business growth and brand standards. • Supported recruitment marketing and outreach strategies to attract qualified candidates in a fast-paced, media-driven environment • Collaborated cross-functionally with hiring managers, HR partners, and stakeholders to ensure consistent messaging and candidate experience • Utilized digital platforms and social outreach to engage passive and active talent pools • Helped maintain brand voice and professionalism throughout the candidate journey in alignment with NBCUniversal’s reputation as a global media brand

• Founded and led a promotional and experiential marketing agency delivering brand activations, campaigns, and event-based marketing. • Developed campaign strategies, brand messaging, and content to support experiential marketing initiatives for various brands. • Oversaw creative direction, partnerships, project execution, and contractor management. • Led brand awareness, event planning, and audience engagement strategies across live and digital channels. • Managed operations, budgets, timelines, and client relationships to ensure campaign success.

Managed over a 100 complex requisitions, across 17 partner brands in 5 states. Handled the hiring process from beginning to end by performing behavioral interviews, negotiating, extending offers to introduction with HR to begin their onboarding.

Sole recruiter for 15 partner brands across 5 states. Focus on the early stage of the recruitment process, interacting with hiring managers to more accurately understand departmental responsibilities, finding qualified leads of passive and active jobseekers, making initial contact, and generating interest with prospective talent through phone calls and online recruitment techniques. Manage all stages of the Selection Process for frontline, leadership and professional positions across the organization, from the time the job is requisitioned until a candidate is either rejected or hired. This includes creative internet sourcing, mining, maintaining the online applicant tracking system (ATS), screening applications, conducting phone-based interviews, coordinating on-site interviews, consolidating feedback throughout all steps of the process,

Develop and execute recruiting plans, including agency promotion in the marketplace, placing postings and advertisements, candidate management, and interview process management. Manage the recruitment lifecycle with strong skills in relationship building, critical thinking and verbal/written communications. Assess, screen, qualify, evaluate, and differentiate top talent.

Evaluation Data Analyst for the Assessment, Evaluation, and Scholarship Unit within the Office of Medical Education. Covered the northern region of California. Advanced evaluation research for the Director of the Assessment, Evaluation, and Scholarship Unit. Critical in ensuring the AES unit can capture and accurately report School of Medicine data. Worked with a variety of individuals; internal and external administrative offices involved in education and research at SDSU.

Direct credit and collections operations for a growing electrical supply company with 16 branches in the Northern California area, San Francisco Bay area, Central Valley, Central Coast, and seven locations across Arizona.

• Led experiential marketing and brand activation initiatives for 100+ beer brands, including Budweiser and Bud Light. • Executed large-scale promotional campaigns, live events, and market activations designed to increase brand awareness and consumer engagement. • Partnered with sales, marketing, and external stakeholders to align brand messaging with regional and national strategies. • Supported market planning, external partnerships, and community engagement efforts.