Dan Bailey

OSA is an Oregon based early-stage angel investment group geared toward fueling the next generation of sports companies.

A growth strategy and management consulting company advising boutique retail, sport and lifestyle brands in accelerating and transforming their business.

Directed product, marketing, and commercial teams for $600M+ energy, collaboration and sneakers offense in US and Canada. Stabilized and reset business while growing authenticity and influence in lifestyle marketplace. Orchestrated seasonal execution across direct and wholesale distribution through December 2020. _Increased brand reach, business impact, and team health by pioneering a cross-functional strategy informed by deep marketplace insights and innovative consumer research, leading to compelling concept delivery such as the Nike Dunk or the collaboration with Stranger Things. _Established new go-to-market approach, creating greater cross-functional alignment, better business forecasting, double-digit sell-through growth, and clearer messages to customers and consumers. _Reset marketplace through precise account positioning, sharp assortment segmentation, and targeted distribution, leading to 20%+ revenue growth and 80% fewer closeouts. _Grew Nike.com SNKRS app users (+15%), engagement (+35%), and revenue (+45%) through expanded assortment, allocation depth, and new brand content franchises.

Directed $400M business and commercial leaders who drove category, channel and key account businesses. Created category, channel and key account strategies, managed marketplace and key account relationships, led go to market offense including planning, inventory, analytics, and operations. _Reset footwear marketplace health through new digital and physical distribution strategy, evolved segmentation, and aged inventory liquidation, leading to +10ppts market share growth with key partners and 20% full-price sales growth on Nike.com. _Identified and attacked strategic growth in TEAM business, created new strategy, reorganized team, and drove +30% growth while deepening key partner relationships. _Drove strategic alignment and built deep partnership with Soccer.com – largest soccer specialty retailer in the market-leading to +15% full-price sales growth and healthy inventory levels. _Launched new innovation in footwear and apparel, aligning distribution, depth, and storytelling to dominate key sports (World Cup) and commercial moments (Gear Up).

Led $200M retail business and Buying, Planning, Allocation, Digital Marketing and Visual teams. Developed strategic vision of Nike Basketball and Jordan Brand @ Nike Retail, growing revenue +40%. _Drove sharp focus on digital consumer journey, enhancing consumer experience on-site and growing AOV and AUR. _Delivered digital launch excellence, driving largest SNKRS app launch in company history, achieving >$30M sales in 1 day from 1 product.

Asked to lead efforts to ignite $150M football / soccer business and establish category offense in Northern Europe region. Led multi-cultural, cross-functional team across 6 countries (Norway, Sweden, Finland, Netherlands, Belgium, Luxembourg). _Delivered +22% revenue growth, improved margins, and expanded market share by developing consumer-focused strategy, key customer partnerships, and process evolution in the region. _Identified and built global benchmark business model for Nike Football / Soccer TEAM business, created comprehensive strategy, signed new partners, reorganized / expanded team, and doubled market share in 18 months. _Drove comprehensive World Cup 2014 offense and exceeded growth targets by +20% through product innovation, engaging consumer experiences in digital and physical retail, award-winning brand initiatives, and cutting-edge go-to-market offense. _Negotiated and secured eCommerce rights from Dutch Football Federation and implemented official retail site leading up to World Cup 2014.

Co-founded organization to drive global strategy, commercial relationships, and growth for $500M marquee football business, inclusive of stadium retail, eCommerce, and partner licensing, . Worked across key markets of China, Brazil, US, and in EMEA. _Developed tailored strategic plans for portfolio of football clubs, driving expanded brand reach in key markets driving 50% of overall category growth. _Managed partner relationships, working closely with partner and internal teams to develop and execute strategy, drive growth, and expand brand reach in domestic and key international markets. _Led strategic planning for club merchandising business, including in-venue retail, eCommerce, licensing, and soccer schools, and directed International Licensing team to maximize contractual rights across priority markets, igniting +35% growth in 1st year. _Spearheaded deal valuation for potential new partnerships, built commercial framework, and developed strategic analysis for contractual agreements, recommending maximum investment levels. _Established innovative approach to product placement on athletes, operationalized into product creation and go-to-market offense, leading to greater utilization of high-visibility sport and consumer moments to drive brand heat, bookings, and sell through.

Supported development of partner-specific strategic plans and business analysis, sharing findings with internal and external partners.

Managed regional financial analysis, reporting, and communication for $5B+ business.