Ana Carolina Barbosa

- Leads the ideation, planning, budgeting, production, and implementation of all in-salon activities, including point-of-sale materials and promotions, while collaborating with cross-functional teams and key stakeholders. - Assists in building sales promotions, forecasting, costing of deals, planning, and product market execution. - Collaborates with sales teams to turn "selling stories" into sales tools, effectively presenting the brands, products, and marketing initiatives to their customers. - Supports the planning and execution of key sales and trade events. - Collaborates with the finance team and Head of Trade to assist in reading and reporting results for market activities and offers recommendations and forecasts based on sales, margins, and expenses. - Leads the development and creation of point-of-sale materials (end-to-end production, including budget, logistics, distribution, assortment, etc.). - Supports the sales team in developing and executing marketing initiatives to achieve sales and budget targets. - Ensures that local feedback is taken into account by regularly communicating with the sales team, customers, and salons. - Assists in monitoring and controlling advertising & promotion (A&P) spend for brands with the Trade Marketing Manager, including planning, processing, and managing budgets. - Drives data governance requirements in line with the company framework.

-Overseeing guest interactions. -Training and coaching staff. -Monitoring service quality. -Implementing customer feedback programs. -Creating special experiences. -Maintaining brand standards. -Collaborating with marketing teams. -Monitoring customer trends.

• Management of brand projects; preparation and implementation of npd (promotion, product mix, pricing, advertising, and distribution channels). • Analysing categories’ performance, such as market share, price, product mix, and recommend an action plan. • Analysing market research, competitor’s strategies, and trends (statistical information) to identify market opportunities or threats. • Working with cross-functional teams, such as finance and supply, in marketing project development. • Trade marketing budget management. • Develop marketing strategies.

• Working with merchandising team to elaborate reports with competitors and innovations information.