Vital Essentials

Pioneers in RAW nutrition since 2009 — Vital Essentials® is a premium raw pet food brand offering top-quality Butcher Cut Protein for dogs and cats. Our products are minimally processed using an industry-leading freeze-drying process that preserves vital nutrients, providing pets with the nutrition they deserve through raw, whole-animal protein. Our Mission — We believe every pet deserves access to the transformative benefits of raw nutrition. Through our science-backed 20% raw feeding approach, we make it easy for pet parents to start seeing health benefits—because studies show significant improvements begin with just 20% raw protein in your pet's diet. Our Butcher Cut Protein Difference — We believe in maximizing nutrients from raw protein, not cooking them away. Our fresh meats and organs go in a blast freezer within 45 minutes of harvest to lock in important enzymes and nutrient-rich myoglobin, which gives our products their signature natural red color. We freeze dry our foods and treats low and slow for 48 hours (vs. competitors' 24 hours at higher temperatures) for a truly raw end product. With up to 99% meat, organs, and bone—and no artificial colors, gluten, grains, or fillers—we deliver complete nutrition the way nature intended. Variety is Essential — From Crunchy Nibs to our NEW Soft Nibs, we offer multiple textures and formats including frozen patties, freeze-dried patties, freeze-dried nibs, bite-size treats, and VE RAW BAR treats and chews. With protein varieties spanning beef to innovative fish blends, we make it simple to keep mealtime exciting while supporting weight management, energy, healthier coats, better digestion, and improved oral health. Making Raw Accessible — Available through 7,000+ independent pet retailers nationwide and online, we're committed to meeting pet parents wherever they are on their raw feeding journey—from curious beginners to dedicated raw feeders—proving that small changes create significant health benefits.