Van Heertum Design VHD

VHD (Van Heertum Design) is an award-winning design agency based in the Netherlands, founded in 1971. For over 50 years, we have been creating premium packaging design for global brands in spirits and other high-end categories. At VHD, packaging design is about more than visual appeal. We believe great packaging translates brand values into tangible experiences — on shelf, in hand and in use. Our work starts with strategy: identifying the essence of a brand and turning it into clear, meaningful design concepts that tell a story to the consumer. What sets us apart is the close connection between creativity and production. Alongside design and strategy, we bring deep expertise in packaging materials, printing techniques and production processes. This allows us to design concepts that are not only distinctive, but also technically feasible and crafted to the highest standard. Through our Global Innovation Network — a collaboration with leading international partners in packaging production — we continuously expand our technical knowledge, material innovation and understanding of cutting-edge manufacturing possibilities. By combining strategy, creativity and innovation, we help brands express who they are through packaging. This has been our approach for more than five decades — and it continues to define how we work today. VHD — Turning brand stories into packaging, since 1971.