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ROI Hunter

About

ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.

Country

CZ

Address

Vlněna 1, Brno, South Moravia

Postal Code

602 00

Company Type

Privately Held

Employees

93

Industry

Software Development

Specialties

Facebook & Instagram Ads; Predictive Remarketing; Google Analytics; E-commerce; Dynamic product ads; Dynamic audiences; Cross-device targeting; Scaling; Ads Automation; Online Advertising; E-commerce Advertising; Catalogue; Inventory Marketing Platform

Top Decision Makers · 3

Frontend Developer

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Jerguš Fašánek

Slovakia

Email

******@***.com

Phone

(**) *** ****

Customer Success Team Lead, Europe

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Jason Matthews

United Kingdom

Email

******@***.com

Phone

(**) *** ****

Customer Success Team Lead

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Vitória Gomes

Brazil

Email

******@***.com

Phone

(**) *** ****

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