PLMA - Private Label Manufacturers Association

One of every four grocery products purchased by consumers in the U.S. is a store brand supplied by a private label manufacturer. Sales of store brands reached $283 billion in 2025, setting an all-time record, across thousands of food and non-food categories in brick and mortar and online supermarkets, drug chains and mass merchandisers. Representing this extraordinary industry is the Private Label Manufacturers Association (PLMA), the only trade association devoted exclusively to the store brands business. PLMA represents more than 5,000 member companies worldwide.