PIER 39

PIER 39 is San Francisco’s #1 attraction, welcoming millions of domestic and international visitors each year. Located in the heart of the city’s historic waterfront, PIER 39 is where experiences become core memories for guests around the world. Set on 45-acres of waterfront property, PIER 39 features 13 full-service restaurants, 60+ specialty shops, multiple attractions and boating companies, a 5-acre waterfront park, and a 300-berth marina, all set against iconic views of the Golden Gate Bridge, Alcatraz Island, the San Francisco skyline, and PIER 39's most famous residents: the California sea lions. A mainstay of the Fisherman’s Wharf community, over 75% of PIER 39's merchants are small, locally-owned businesses. Follow us for industry updates, destination announcements, and insights into PIER 39’s role in growing the tourism industry.