Pereira O'Dell

Pereira O'Dell is an independent creative agency at the intersection of technology, advertising, and entertainment—where these worlds collide, remarkable things happen. We exist to bring bold ambitions to life. Our own? To become the world’s greatest independent creative agency. For us, that means doing exceptional work while living a fulfilling, inspired life. We are ambitious, curious, and deeply human. Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O'Dell is a full-service agency. Our clients include TikTok, The Ad Council, Zelle, 3M, and Coca-Cola, among others. Over the years, we’ve earned more than 100 top honors in advertising and entertainment—including Cannes Lions, Clios, D&AD, The One Show, ANDY, Effie, and even an Emmy Award. Pereira O'Dell is proud to be part of the Serviceplan Group, Europe’s largest independent agency group. This global alliance expands our reach and resources, allowing us to collaborate across markets and disciplines while maintaining the creative autonomy that defines who we are. In 2024, Pereira O’Dell launched SILVERSIDE, our sister AI Innovation Lab. SILVERSIDE was created to help marketers move from AI curiosity to real-world capability. Over the past year, the team has become a go-to voice for demystifying AI for brands: cutting through hype, publishing practical frameworks, building real production systems, and helping marketers understand not just what’s possible, but what’s actually usable. Their work, including Coca-Cola’s fully AI-produced holiday films and Svedka’s AI-powered Super Bowl spot, has shown how AI can drive both creative ambition and operational transformation.