Novelty Inc.

Novelty Inc. is a dynamic product development company specializing in high-impulse, trend-driven merchandise—with a strong focus on cutting-edge tech products. We take ideas from concept to creation, transforming them into innovative, shelf-ready solutions. Fueled by market insight and a pulse on what’s next, we pride ourselves on anticipating trends and delivering the next big thing. All of our product design is handled in the U.S. by our in-house design team. They work closely with our employees in one of Novelty’s four China offices to bring ideas to life efficiently and effectively. Once a product is created, Novelty packages it with tailored programs designed to help our partners sell more and improve their profit margins. These programs range from direct import (DI) and guaranteed sale (SBT) to partial or full distributor service (DSD) —or a custom solution in between. While we believe great product is essential, it's only the beginning of a successful partnership. We create 1000's of unique items annually and sell them to all types of retailers, including but not limited to: C-stores, Grocery, Mass Market, Redemption Centers, etc. Our customers include: Wal-Mart, Family Dollar, Walgreen's, Dollar General, Ace Hardware, Circle K, Pilot Travel Centers, etc. Based in Greenfield, IN, Novelty Inc. operates out of a 250,000-square-foot facility that serves as our home office, product development center, and centrally located distribution hub. Our websites: Novelty Wholesale - https://noveltyincwholesale.com/ Novelty DSD - https://noveltyincdirect.com/