NiTEO Products

NiTEO is a growing portfolio of category-defining, high-efficacy brands serving the Homecare and Automotive segments. The portfolio spans odor elimination, stain removal, household cleaning, fabric care, and automotive appearance and maintenance, with products sold through leading national retailers throughout North America and trusted by millions of consumers. In Household Care, these brands include OZIUM in the household air category, Folex in household cleaning, Faultless, Niagara and Magic, which are the market share leaders in fabric care, and Bon Ami, a scratch-free powder cleanser known for its ability to clean without harsh chemicals. In the Automotive segment, brands include APF in the car wash category, CarBrite in the professional automotive category, and the Pyroil, Motor Medic, and Cycle brands in the maintenance and performance category. NiTEO is committed to delivering products with unsurpassed performance. With a heritage in performance chemistry and a focus on brand-led growth, NiTEO combines formulation expertise, operational scale, and consumer insight to unlock long-term value across categories.