Modernize

Modernize is a growth platform built to support home improvement and home services companies across the entire customer journey, from the first consumer inquiry through project install. Our Marketplace Solutions connect businesses with high-intent homeowners through multiple demand channels, including leads, live transfers, and inbound calls. These solutions are designed to deliver qualified opportunities at scale, with flexible models that range from leads to exclusive, auction-based opportunities through our HomeBuddy marketplace. Beyond marketplace demand, Modernize provides Marketing Products that help businesses build brand equity and improve conversion throughout the funnel. These services include demand generation, display and programmatic advertising, marketing automation, paid and organic social, content creation, and emerging capabilities like answer engine and generative engine optimization designed for AI- and LLM-driven search behavior. At the point of sale, Modernize offers 360 Finance, a fast and flexible financing solution that allows contractors to provide homeowners with a single inquiry, multiple lender offer experience across a broad credit spectrum. This reduces sales cycles, improves approval rates, and helps projects move forward faster. Powered by data across 25+ trades, thousands of geographies, and a continuous performance feedback loop, Modernize enables home improvement businesses to engineer predictable growth, optimize customer acquisition costs, and turn marketing investment into measurable revenue.