In Gold We Trust

In Gold We Trust was founded in 2012 on the principles of timelessness tailoring and freedom. Based on earlier designs from the parent company, Franzel Amsterdam, the brand puts quality and craftsmanship at the forefront of each collection. We are an introverted brand with an outspoken opinion. In Gold We Trust is a high-quality produced fashion brand. Our aim is to stay culturally engaged because that is our biggest source of inspiration. Putting all of our knowledge to work to make sure we forge new value into the uniforms of those who inspire us. All items are designed with a community of individualists in mind, whose style is always in movement and influenced by different scenes, cultures and generations. Together the pieces represent a new kind of uniform, a canvas for personal expression and creativity. We do not allow ourselves to be limited by any boundaries. We are not interested in being put into a box or fit under any “label”. We are who we are because of what we do. With every product we produce, we put quality first, aiming for the highest production value. Although we are inspired by the different uniforms of those who are young at heart, the world of In Gold We Trust comes from within. We believe that uniforms unite. Often overlooked, uniforms hold the unique ability to remove noise and create space for what matters most: expression of character and charisma. From symbolic to simply practical, the wearer ultimately decided its purpose and incorporates influences from different scenes, cultures, and generations. We believe that a versatile uniform provides a sense of pride, belonging, team ethos, and community for our following of individualists. It reinforces what they represent, creates cohesion, and strikes just the right balance of smart-casual.