Grupo Abrão Reze

Founded in October 1945, in the city of Sorocaba by Lebanese immigrant Abrão Reze "In Memoriam", soon after World War II with extensive business experience in the area of footwear and leather, was sought by representatives of Chrysler in Brazil to represent the cars of the Chrysler and Plymouth brands and Fargo trucks in Sorocaba and region. In 1952 he started to commercialize Volkswagen with the Abrão Reze and Abrão Reze Seminovos Dealerships. In 2006 he took over Cobel, another Volkswagen dealership also in Sorocaba. In 2007 the Abrão Reze Group expands its business, with the opening of the Hyundai dealership, in 2012 it opened the Hyundai Motors Brasil (HMB) dealership and in 2014 it took over the Audi brand for Sorocaba and region. In 2021 the Group embraces the city of Itu with the Abrão Reze Renault dealership. The Abrão Reze Group is today one of the most traditional in the region, recognized for quality and excellence in customer service and service delivery, with a business legacy that goes beyond generations, we have the immense satisfaction of maintaining the tradition of father to son.