General Capital Partners

Since 2002, General Capital Partners (GCP) has delivered clarity, speed, and results to middle-market companies navigating high-stakes transitions during the various stages in a company’s lifecycle. We’re an independent, employee-owned financial advisory firm that specializes in hands-on execution across critical moments. From M&A and restructuring to bankruptcy advisory and interim C-Suite leadership. Our senior-led team provides direct, candid advice tailored to each unique situation. We don’t follow a rigid or outdated playbook, we create solutions that accelerate outcomes, preserve or create value, and support long-term sustainability. We are committed to assisting middle market companies across a broad spectrum of industries by providing a full-range of financial advisory, merger and acquisition support and corporate restructuring services to improve organizational performance and maximize value. With over $1.3B in transaction value and 150+ completed engagement GCP was founded in 2002 on the principle of providing solutions to challenging financial and operational circumstances. It is this core focus that has positioned us to serve clients on a national basis as a leading turnaround management and financial advisory firm. We are committed to assisting middle market companies in distressed situations by providing a full-range of financial advisory, merger and acquisition support and corporate restructuring services to improve organizational performance and maximize value. Our team includes senior-level professionals with diverse backgrounds in finance, operations, executive management, corporate restructuring, law and real estate. Having completed in excess of 300 transactions, GCP professionals combine industry expertise with a network of relationships to deliver results for companies and stakeholders in crisis situations or Chapter 11. Clients rely on us as trusted advisors committed to reaching the pinnacle of enterprise preservation and asset realization.