Eligible.ai

Eligible helps turn missed moments into meaningful relationships. We eliminate friction, confusion, and financial anxiety for mortgage customers - using your existing data to deliver real-time, personalised journeys across every key point of the lifecycle: SVR, switching, maturity, overpayments, and arrears. No code. No integration. Just one data file - and you’re live. Our platform helps lenders: - Increase retention and customer engagement - Reduce operational cost and case complexity - Strengthen compliance with auditable, educational flows - Identify and act early on risk — before it impacts outcomes Why it matters: 70% of lender relationships are intermediated. When direct contact exists, it’s often manual, fragmented, and gives you no signal on customer intent. That disconnect creates missed conversations, delayed action, and increased risk. We believe control comes from understanding. And understanding starts with data — structured, surfaced, and turned into meaningful engagement that works for customers and institutions alike. With over £100B in mortgages managed and 1M+ customers supported, Eligible helps lenders go live in weeks - and scale across journeys, brands, and teams with zero disruption.