CARO Consulting

Led by Caroline Rothwell Gerstein, CARO is a strategic consultancy and fractional leadership partner for mission-led companies in wellness, sustainable fashion, and technology. We architect bold business transformations—bridging concept to execution across brand development, operational strategy, and go-to-market. With decades of experience driving growth for high-impact brands, we collaborate with founders and executive teams to build scalable platforms, optimize systems, and craft narratives that resonate. Whether serving as Fractional COO, CMO, or Strategic Advisor, CARO empowers businesses to grow with intention—and lead with purpose. Core Services: • Fractional COO & CMO Executive-level leadership for operations, marketing, and organizational growth. • Business & Brand Strategy Positioning, vision alignment, go-to-market planning, and scalable growth frameworks. • Creative Direction & Storytelling Brand identity, campaign development, and founder-led narrative building. • Licensing & Product Development Strategy, deal-making, and execution across fashion, wellness, and consumer products. • Operational Systems & Scaling Team building, systems optimization, and project management. • Advisory for Innovation & Sustainability Guidance for tech-forward, regenerative, and impact-driven businesses.